Broadband access vendor profile: Alcatel-Lucent

Executive summary

In a nutshell

Ovum view

Broadband has emerged as an essential enabler of next-generation services for carriers

Market position

Analysis of competitive position

Broadband access

Strategy definition and execution

Product line management

Globalization

Solutions selling

SWOT analysis

Overview

Strengths

Weaknesses

Opportunities

Threats

Alcatel-Lucent’s broadband access ratings

Competition from Chinese vendors has taken its toll

Global reach, flexible product line and key customer relationships keep Alcatel-Lucent at the top

Products

Details about Alcatel-Lucent’s broadband access products

Intelligent Services Access Manager (ISAM) portfolio

Updates to the ISAM portfolio launched in March 2008

ISAM Release 4 (July 2009)

Line cards and shelves for the ISAM portfolio

Products related to broadband access deployments

Management products

Regional market data by product segment

Chinese vendors making inroads in European DSL and PON market

Alcatel-Lucent remains the #1 DSL vendor in most markets; GPON leadership is still in the making

Marketing strategy

Messaging

Channel strategy and partnerships

List of Tables

Table 1: Ovum’s overall rating of Alcatel-Lucent

Table 2: Alcatel-Lucent’s key strengths, weaknesses, opportunities, and threats

Table 3: Mapping of Alcatel-Lucent’s products to Ovum’s segmentation

Table 4: Regional broadband access revenues by product segment, 1Q09 ($ millions)

Table 5: Alcatel-Lucent’s regional market share and rank by product segment (rolling 4Q, 2Q08-1Q09)

List of Figures

Figure 1: Alcatel-Lucent’s broadband access ratings

Figure 2: Product competitiveness by product segment