Product Type: Market Research Report
Published by: Ovum Plc
Published: August 2009
Product Code: R464-1485Description The year 2008 marked a change in KPN's strategy, away from 'Attack, defend, exploit' to 'Back to growth'. However, in light of the economic downturn, KPN's strategy has been revised once again, with a focus on cutting costs and increasing customer value.
Table of Contents - Executive summary
- In a nutshell
- Ovum view
- Focus on cost cutting to improve margins
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- External conditions
- Regulatory environment
- Competitive environment
- The Netherlands - fixed services
- The Netherlands - wireless services
- Mobile International
- Strategy analysis
- Back to growth
- Review of strategy in light of the economic downturn
- All-IP
- Branding strategy
- The Netherlands
- Overview
- Consumer
- Naked DSL and VoIP
- Broadband for the next generation
- Wireless services
- Business
- Aiming to become a fully fledged ICT provider
- Mobile International
- Overview
- Challenger strategy
- E-Plus (Germany)
- Base (Belgium)
- Rest of World
- Company information
- Structure
- Financial highlights
- Growth and profitability
- Segment analysis
- List of Tables
- Table 1: Segment breakdown of external revenues and operating margins
- List of Figures
- Figure 1: KPN’s All-IP network infrastructure
- Figure 2: KPN’s VoIP subscribers and market position
- Figure 3: KPN’s corporate structure 2009
- Figure 4: KPN Group key financials: 1Q08 and 1Q09
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