Product Type: Market Research Report
Published by: Ovum Plc
Published: August 2009
Product Code: R464-1490Description PLDT continues to maintain its lead in the highly competitive Filipino telecoms market. Going forward, broadband, mobile and the SME segment will be key opportunities.
Table of Contents - Executive summary
- In a nutshell
- Ovum view
- Targeting mobile and broadband for growth
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- External environment
- Competitive environment
- Strategy analysis
- Strategy objectives
- Broadband: the next growth driver
- Fixed-line broadband
- Broadband over power lines
- Wireless broadband
- Targeting the SME market for growth
- Pay-TV strategy
- Counting on value-added services to boost mobile ARPU
- Focus on mobile prepaid segment
- Bucket-priced offerings
- Incentives for higher consumption
- Acquisitions to expand reach
- Operational analysis
- Future outlook
- Company information
- Organisational structure
- Financial summary
- Segment analysis
- List of Tables
- Table 1: PLDT operational analysis
- Table 2: PLDT key financial indicators
- Table 3: PLDT segment analysis
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