Content Management Market Analysis

In a business environment where the generation of electronic and paper-based content is on the increase, content management (CM) software offers a means of controlling and organising what is otherwise chaotic, and at risk of becoming more so.

Key drivers in the CM market are:

• reducing the content cost - content is managed inconsistently or not at all, with consequent problems of efficiency (for example, individuals spend more time looking for content than they should have to, and recreate content that exists already or that has been accidentally deleted)
• enabling content value - huge amounts of an organisation’s information and intellectual capital is held within content. Controlling and organising content using CM software can help organisations tap into that value more rapidly
• regulatory compliance - new and evolving regulations across many verticals are forcing user organisations to tackle the secure retention, management and future retrieval of their content. CM software can assist in these aims.

• Key messages
  
• Content management - increasingly a necessity
  
• ECM - high expectations, high competition
  
• Split personality - platform or solution providers?
  
• Consolidation slows to a trickle
  
• Mid-range focus
  
• Market definition
  
• Market trends and strategies
  
• Desperately seeking growth
  
• Europe - vendors attempt to benefit from foundation presence
  
• Focus is on mid-sized businesses
  
• Focus is on mid-range needs of enterprise users
  
  
• External pressures on the ECM market
  
  
• Economic environment means public sector still a key vertical
  
• Traditional CM sectors still strong
  
• Regulations are both a driver and a marketing ploy
  
• Mixed, multi-vendor environments force openness
  
• Related markets influence
  
  
• Vendor strategies
  
  
• Point solutions
  
• The rite of passage to platform vendor
  
• Partnerships
  
  
• Market mix
  
  
• Market share shows leaders pulling away
  
  
• Vendor outlook
  
  
• IT giants dominate
  
  
• IBM stronger than ever
  
• EMC - a year on, Documentum performance stable
  
• Oracle is coming
  
• Microsoft - domination at the low end
  
  
• The rest are squeezed from all directions
  
  
• Open Text
  
• FileNet
  
• Vignette
  
• Interwoven
  
• Stellent
  
  
• The rest - propositions worth considering
  
  
• Mergers and acquisitions
  
  
• Non-stop activity almost trickles to a halt
  
  
• EMC
  
• IBM
  
• Open Text
  
• Other acquisitions