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Customer segmentation in the wholesale marketProduct Type: Market Research ReportPublished by: Ovum Plc Published: December 2006 Product Code: R464-224 Description Each of Ovum's Wholesale Customer Surveys has confirmed that carriers must get better at segmenting the wholesale market. Different wholesale customers have different requirements, whether they are mobile operators, ISPs, ASPs, fixed service providers or value-added service providers. Just as retail carriers have become more adept at segmenting their retail customer base, wholesale carriers will have to become smarter at segmenting their wholesale customer base, or risk losing out to those that do.Table of Contents Telecoms wholesale: how the exception became the ruleIntermediation in telecoms: from voice minutes to data services A new type of supply chain: the virtual supply web Figure 1 The virtual supply web Telecoms players cannot always own the end customer Implications for wholesale suppliers Different strokes for different folks Segmenting the wholesale customer base Ovum’s segmentation of wholesale customers Figure 2 Wholesale customer segments |
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