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Emerging business models for mobile advertisingProduct Type: Market Research ReportPublished by: Ovum Plc Published: January 2007 Product Code: R464-336 Description This report analyses the emerging business models for mobile advertising, including cost-per-thousand, cost-per-click and cost-per-acquisition models.Table of Contents Cost-per-thousand modelHow it works Mobile revenue flows Challenges of the CPM model in the mobile world Cost-per-click model and mobile search marketing How it works Challenges Cost-per-acquisition model Table of figures Figure 1 Operator-centric CPM mobile advertising model Figure 2 Non-operator-centric CPM mobile advertising model Figure 3 Operator partners with WASP Figure 4 Operator partners with Internet search brand |
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