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MobiTV: case study

Product Type: Market Research Report
Published by: Ovum Plc
Published: November 2006
Product Code: R464-430
Description
Mobile television in the US has gained market significance in the last two years, fuelled to a large extent by Sprint’s Power Vision offering and MobiTV. While it is still early days for mobile TV, the pioneering work of MobiTV provides some valuable feedback on the development of this nascent industry.
Table of Contents
Ovum view
Company overview
Funding and prospects
Business model - sharing three ways
Content and advertising formats
Mobile TV opens up new demographic segments and drives data services
Unicast versus broadcast
Table of figures
Figure 1 MobiTV Network
Figure 2 Different skins for different clients
Figure 3 MobiTV users: distribution by annual earnings
Figure 4 AT&T’s Broadband TV service
Ordering and More Information
Price and Delivery Options


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