Product Type: Market Research Report
Published by: Ovum Plc
Published: February 2007
Product Code: R464-472Description European telco operators have taken different approaches to content acquisition. Based on initial content strategies, it is clear that most early European IPTV service providers had one objective in common -- to offer a basic line-up of core channels in combination with a limited but exclusive video on-demand (VoD) library, offering a modest range of 250-500 titles.
This report looks at telco strategies for investing in content acquisition and challenges for content finance, management and costs, including 4 case studies:Telefonica, France Telecom, Austria Telecom, Telefonica/O2 Czech Republic.Table of Contents - Challenges for content acquisition and management
- Content acquisition approaches and costs
- Cost of content and price of service
- Content types and acquisition estimated costs
- So is exclusivity a good or bad thing?
- Content management and media operating models
- Case studies: European telco content strategies
- Telefónica: marriage and divorce with Endemol
- Focus on IPTV Imagenio’s performance
- France Telecom: new co-producer on the block?
- Examples in emerging European IPTV markets
- Table of figures
- Figure 1 European telcos media services offers
- Figure 2 Comparison of content service costs
- Figure 3 European content acquisition strategies
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