The IPTV ad revenue opportunity: key issues and business models: Industry Report

The IPTV ad revenue opportunity: key issues and business models

Product Type: Market Research Report
Published by: Ovum Plc
Published: March 2007
Product Code: R464-482

Description

Telcos providing IPTV services and associated video on-demand (VoD) offerings are right to look to advertising as a new and potentially lucrative revenue stream. While a few operators are involved in selling advertising slots within linear programming in the same way that cable operators do, the targeting and interactive capabilities that IP technology offers have not even begun to be utilised. This report provides an overview of the key issues associated with building the targeted IPTV advertising business model.

Table of Contents

Key findings: The promise of IPTV: a winning combination; -Estimating the potential opportunity; Challenges in building IPTV advertising revenues; Achieving scale will be key; Putting all the pieces in place; The legal and regulatory framework; Building sustainable relationships; Competition to learn from; Approaches to IPTV advertising packages; How the business models might work; Cost-per-thousand model; Search and recommendation with the cost-per-click model; Cost-per-acquisition model

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