BT Vision: the hybrid approach: Industry Report

BT Vision: the hybrid approach

Product Type: Market Research Report
Published by: Ovum Plc
Published: April 2007
Product Code: R464-515

Description

The hybrid digital terrestrial TV (DTT) and on-demand IPTV offering launched by BT in December 2006 distinguishes BT’s television offer from those of most of its peers around the world. We believe the approach is a good one, given the competitive market conditions BT faces, and the relative success of DTT in the UK.

Table of Contents

Ovum view: The BT Vision offer; BT’s motivations; Positioning and target market; The competitive environment; BT’s target market; Pricing strategy; Content strategy; The current offer; Extending the content offer; Future plans
Table of figures: Figure 1 Home set up for BT Vision; Figure 2 BT’s content sourcing

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