The Future Of Broadband: Branding: Industry Report

The Future Of Broadband: Branding

Product Type: Market Research Report
Published by: Ovum Plc
Published: July 2007
Product Code: R464-558

Description

What is a telecommunications company? If we had asked this question ten years ago the answer would have been to provide telephony and data communication services. This report discusses the importance of brand management for broadband players in the move to multimedia consumer service provision.

Table of Contents

With broadband comes competition
What does this mean for the brand?: Issues; Growing the brand; Mobile operators; TV operators; Traditional telcos; Final thoughts…
Table of figures: Figure 1 Shift in telco revenues in top 15 countries; Figure 2 UK broadband market branding quadrant; Figure 3 Brand examples

Ordering and More Information

Price and Delivery Options

MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence.