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Lessons Learned From The Connected Home: Why Great Firms Fail

Product Type: Market Research Report
Published by: Ovum Plc
Published: October 2007
Product Code: R464-608
Description
The ever-shifting connected home has so far remained a fortress that few companies have come close to conquering. The market operates under very difficult conditions, but most failures in the connected home are due to internal issues. This report highlights some of the key issues with the connected home, and what can be learned from this market.
Table of Contents
The connected home remains elusive
The connected home complicates the value chain
Internal issues are often the root of the problem
Internal issue 1: stay focused on the market, not engineering
Internal issue 2: silos remain, though efforts are made
Internal issue 3: lack of product integration
Internal issue 4: use of third parties to showcase products
Internal issue 5: IT and PC vendors just do not get it
There is much to learn from the connected home
Never lose focus on what you want to achieve in the market
Ensure that the organisation is behind the product
Strengthen the connected home concept
Single-function devices usually prevail over multi-function devices
Technology is simple, usability is difficult
Table of figures
Figure 1 Focus on brands, not technical features
Figure 2 Single-function devices often beat multi-function devices


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