Content Lifecycle Management: The Impact Of Convergence: Industry Report

Content Lifecycle Management: The Impact Of Convergence

Product Type: Market Research Report
Published by: Ovum Plc
Published: September 2007
Product Code: R464-631

Description

This report analyses supplier opportunities around content lifecycle management (CLM) tools and platforms for supporting mobile digital content services.

Ovum’s research shows that many mobile operators are now reappraising the platforms needed to support their content services. In particular, there is increased interest in developing more integrated CLM processes for digital content. This is being driven by greater emphasis on customer care from marketing groups, the emergence of advertising-supported content and the delivery of multi-channel content services.

These changes offer renewed hope and new challenges to those suppliers that are able to build, or contribute to, broad-based CLM platforms.

Table of Contents

Key messages: What is content lifecycle management?; The role of CLM in mobile; Silo proliferation has been a challenge for CLM; End-to-end CLM processes remain the exception; Do broad, end-to-end CLM solutions exist?; Drivers of CLM consolidation; Complexity favours managed and hosted services; Customer care focus brings marketing and IT together; Advertising is a major incentive for CLM consolidation; Content-driven FMC will be a driver for CLM consolidation; The advanced guard; Established suppliers have the opportunity to capitalise; Recommendations
Table of figures: Figure 1 Basic CLM processes for digital content; Figure 2 A selection of managed content service contracts with mobile operators; Figure 3 CLM processes are replicated across application silos; Figure 4 Primary targets for CLM process consolidation; Figure 5 Advertising insertion across multiple content applications

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