Product Type: Market Research Report
Published by: Ovum Plc
Published: November 2007
Product Code: R464-685Description Google has long been the subject of speculation that it plans to moves into markets traditionally occupied by telcos. This report investigates the various scenarios under which Google’s need to diversify could push it into the telcos’ markets, and discusses the long term potential for convergence in the telecoms industry to push telcos onto Google’s turf.
Table of Contents - Google needs to diversify
- Short to medium term - competing in, or disrupting, telcos’ markets
- Google enters the telcos’ market under their current business model
- Google enters the telcos’ market under a new business model
- Google enters the telcos’ market as a reseller
- Google disrupts the telcos’ business as a device player
- Medium to long term - owning the converged customer interface
- Convergence is transforming the telcos
- Converged network services increase the importance of the customer interface
- Convergence is taking the telcos onto Google’s turf
- Table of figures
- Figure 1 Trends in world telecoms revenues: 2006-2011
- Figure 2 Trends in Western European telecoms revenues: 2006-2001
- Figure 3 The telecoms market is converging internally and externally
- Figure 4 Traditional networks: separate services, with separate guides
- Figure 5 Future networks: converged services, with a converged guide
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