Product Type: Market Research Report
Published by: Ovum Plc
Published: January 2008
Product Code: R464-707Description Multi-access TV is in theory at least an attractive proposition. It plays to consumer preferences for more control over how, where and when they view TV services. Bundling multiple services has been shown to reduce churn and converged multi-platform services are expected to do the same. Some service providers think multi-access services could offer differentiation, which could be true in the short term at least. There are also competitive pressures driving interest in multi-access TV, involving not only telcos, but also media and Internet companies.
Table of Contents - Ovum view
- Key messages
- Defining a framework for multi-access TV & video
- What is multi-access TV?
- Drivers for multi-access TV and video services
- Today’s silos of TV services
- The framework for multi-access TV
- Service development
- Approaches to multi-access TV
- Players’ positioning
- Service evolution
- Key challenges
- Case studies
- Orange France’s Rewind TV: multi-access catch-up TV
- Sky TV: wrapping content around the consumer
- AT&T: a three-screen media company
- Telstra’s BigPond
- Nokia Video Center
- Table of figures
- Figure 1 TV and video service silos
- Figure 2 End-user processes for video and TV services
- Figure 3 Silo approach to TV services
- Figure 4 Example of multi-access TV scenario: remote EPG and PVR on mobiles for an IPTV offering
- Table 1 Player positioning for multi-access services
- Figure 5 Overview of the multi-access TV scenario for Orange’s Rewind TV service
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