Product Type: Market Research Report
Published by: Ovum Plc
Published: January 2008
Product Code: R464-712Description The high-profile failures of mobile virtual network operators (MVNOs) Amp’d Mobile, ESPN Mobile and Disney Mobile demonstrate the difficulty of competing in the US mobile market. We expect more MVNOs to exit the market in 2008. Despite this, we believe the MVNO opportunity exists, especially in a vast market like the US, but it will be tough. Raymond Yu gives an overview of the US MVNO market and identifies the key lessons to learn from those MVNOs that have been successful and those that have failed.
Table of Contents - Key messages
- Ovum view
- US - a fragmented but consolidating market
- Four players dominate
- Consolidation of regional MNOs
- Dominant US MNOs control the postpaid market
- Wholesale market conditions
- The regulator is no longer involved
- MNOs’ attitudes to wholesale
- MVNO landscape
- MVNO successes
- MVNO failures
- Lessons to learn
- Choose your target market wisely
- Get the basics right
- Be unique
- Table of figures
- Figure 1 US MNO market share, 3Q04-3Q07
- Figure 2 US mobile connections and mobile penetration rate, 2006-2011
- Figure 3 US prepaid and postpaid connection split in 3Q07
- Figure 4 Comparisons of ARPUs of Sprint and T-Mobile, 3Q07
- Figure 5 US MNO disconnections, 3Q06-3Q07
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