Product Type: Market Research Report
Published by: Ovum Plc
Published: April 2008
Product Code: R464-753Description Western Europe comprises a host of mobile virtual network operator (MVNO) markets at different stages of development. There are mature and intensely competitive MVNO markets such as the Netherlands as well as nascent MVNO markets such as Italy. These provide key examples of MVNOs that have survived, flourished or failed. This report examines the trends, the critical success factors, and the key lessons that can be learnt.
Table of Contents - Executive summary
- In a nutshell
- Key messages
- Ovum view
- MVNOs slice up the market
- Two segments stand out
- No-frills offerings
- A popular and simple business model
- Key lessons for no-frill MVNOs
- Mobile offerings aimed at ethnic groups
- A good opportunity
- Key lessons for MVNOs targeting ethnic groups
- Other segments
- Tougher segments to go after
- Potential new opportunities
- Nascent MVNO markets
- Wholesaling brings added revenues
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