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SME perspectives on mobility issues

Product Type: Market Research Report
Published by: Ovum Plc
Published: February 2006
Product Code: R464-79
Description
The SME market is increasingly important to mobile service providers as the consumer market matures. SMEs represent three-quarters of the enterprise mobility market and are often among the earliest adopters of mobile services. However, all operators find SMEs difficult to define and reach. In our recent survey of SMEs in Europe, Australia and the US we looked at how these companies are adopting mobile services and technologies and what they are looking for from their providers.
Table of Contents
Key messages
Mobility and the SME
Ovum SME survey
SMEs have a highly mobile workforce
- Figure 1 Staff mobility
- Figure 2 Wireless device penetration in SMEs
- Figure 3 Staff mobility by sector
- Figure 4 Wireless device types used by SMEs
SMEs spend a lot on mobile, but don’t anticipate spending much more
- Figure 5 SMEs’ spend on communications services
- Figure 6 Distribution of SMEs’ spend on communications services
- Figure 7 Mobile budget change
SMEs are interested in mobilising data applications, but many don’t know what is possible
SMEs favour public mobile services for onsite mobile communications
- Figure 8 SMEs & on-site mobility
SMEs don’t see mobile as a major problem
- Figure 9 SMEs’ top concerns
- Figure 10 SMEs’ geographical distribution
SMEs don’t have a particularly close relationship with their mobile service provider
- Figure 11 Trusted advisors to SMEs
SMEs are happy with their mobile service providers
- Figure 12 Satisfaction with mobile versus fixed operators
- Figure 13 Satisfaction with mobile operators by SME size
- Figure 14 Satisfaction with mobile operators by country
SMEs are keen on single sourcing and converged services
- Figure 15 Interest in single sourcing for fixed & mobile, voice & data services - - -- Figure 16 Service providers favoured for all services
- Figure 17 What SMEs are looking for from a single service provider
- Figure 18 Interest in FMC
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