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Fixed video telephony: market overviewProduct Type: Market Research ReportPublished by: Ovum Plc Published: March 2006 Product Code: R464-88 Description The market for fixed residential video telephony is beginning to take shape as suppliers are finally beginning to meet the demand for higher quality, more affordable devices.Technological advancements, strong competition from Far Eastern manufacturers and the emergence of broadband have all played an important role in the amelioration of previous supply-side issues. Subsequently, a growing number of operators (for example, Telecom Italia, SingTel and France Telecom), manufacturers (such as Motorola) and VoIP providers (for example, Skype and Sony) are entering the market. Whilst success to date appears mixed, the success of Telecom Italia’s analogue video telephony service (which had sold 765,000 videophones in the 15 months to September 2005) seems promising for the market overall. Table of Contents Key messages- Video telephony is shaping up - A show case for the fixed line - Defence against FMS - Careful pricing and packaging is key A long-term effort The video telephony market today - Key players - Marketing strategies - Success to date Critical success factors - Price - Quality - Critical mass requires interoperability - Substitutes The future of video telephony services - Is demand there? - More than just another fixed service - Many supply-side barriers to overcome Messages to fixed operators Case studies PSTN-based video telephony - Vialta - Telecom Italia - Telefonica - Amstrad Broadband video telephony - Motorola - 8x8 - France Telecom - SingTel PC-based video telephony - Sony - Skype |
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