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Trends for 2009: telco operations

Product Type: Market Research Report
Published by: Ovum Plc
Published: December 2008
Product Code: R464-971
Description
The 21st century has not been kind to traditional fixed line telcos. Every year since 2001 has been difficult for one reason or another and 2009 looks set to be just as challenging. Going into 2009, financial caution and cost cutting will be major themes
Table of Contents
Executive summary
In a nutshell
Ovum view
Telcos will have to work smarter and harder
Transformation
Renewed focus on efficiencies
Review of the marketing functions
Customer centricity
Realigning the business with the customer
Investing in customer service and self-care
Disruptive influences
Recognition that web providers are partners not threats
Core business
Driving growth in core through upgrades and IPTV
Substitution for telcos products will increase
Disposal of non-core assets to boost profitability
Telco outsourcing
Partners needed to improve margins
Decisions to be made about what to outsource
The market
Economic downturn to hit rock bottom during 2009
Investment decisions may be postponed, opex targeted
M&A could go either way
Ordering and More Information
Price and Delivery Options


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