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DVB-H business case analysisProduct Type: Market Research ReportPublished by: Ovum Plc Published: March 2006 Product Code: R464-98 Description Provisioning TV and radio channels to mobile phones using DVB-H technology requires the deployment of a new network that is dedicated to broadcasting.The characteristics of this network are primarily driven by a few key requirements at the service level:- the service needs to be available indoors, to allow customers to use it at home - a good choice of TV channels is needed to offer public TV channels, some popular pay-TV channels and possibly some ‘mobile-only’ channels - customers are interested in receiving radio channels as well, so broadcasting audio is a ‘nice-to-have’ additional feature - as with any other mobile service, wide-area coverage will be critical, so we believe that the DVB-H network should cover as a minimum the country’s urban areas as well as the main suburban areas and the main roads. This report analyses the business case for deploying a mobile TV solution based on DVBH. Table of Contents Executive summary- Costs of setting up a DVB-H network - Other key factors influencing the business case - Challenges on the revenue side Introduction Scope and objectives Assumptions - Service requirements - Scenarios - Identification of cost factors Infrastructure capex and opex - Cost assumptions - What is the cost of deploying a DVB-H network? P&L analysis for a ROI over a three-year period - Additional cost assumptions - How many customers are needed? Main criteria influencing the business case for DVB-H |
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