Post-Launch Brand Marketing in Select Affiliate Markets: Industry Report

Post-Launch Brand Marketing in Select Affiliate Markets

Product Type: Market Research Report
Published by: Cutting Edge Information
Published: January 2007
Product Code: R465-73

Description

Uncover real-world brand budgets from the first three years on the market:

Explore marketing budgets for 8 brands throughout their first, second and third years of market availability. The brands are marketed in the following markets:

Asia/Japan (two brands)
Australia (one brand)
Canada (one brand)
Mexico (one brand)
Philippines (one brand)
South Africa (one brand)
Sri Lanka (one brand)

Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management:

Promotional Mix
Detail Aids
Samples
Speaker programs
Journal ads
Medical publications
Medical education
Patient education programs
DTC ads

Decision Support
Market research
Competitive intelligence

Market Access
Pricing strategy and analysis
Pharmacoeconomics
Reimbursement

Table of Contents

Each of the brand profiles in Post-Launch Brand Marketing covers annual spending for the product's first, second and third years on the market in specific affiliate markets.

The report provides budget data in the following areas:

Promotional Mix:: Detail Aids; Samples; Speaker programs; Journal ads; Medical publications; Medical education; Patient education programs; DTC ads
Decision Support:: Market research; Competitive intelligence
Market Access:: Pricing strategy and analysis; Pharmacoeconomics; Reimbursement

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