Digital Asset Management (DAM) Market Opportunities, Strategies, and Forecasts, 2008 to 2014

DIGITAL ASSET MANAGEMENT EXECUTIVE SUMMARY

Digital Asset Management

Digital Asset Management Market Driving Forces

Worldwide Digital Asset Management Market Shares

Worldwide Digital Asset Management Market Forecasts

1. DIGITAL ASSET MANAGEMENT MARKET DESCRIPTION AND MARKET DYNAMICS

1.1 Business Functional Digital Technology For Information Sharing

1.1.1 Digital Asset Management for Marketing

1.1.2 DAM Used To Tailor Marketing and Advertising Content To Different Target Audiences

1.2 ROI for Digital Asset Management

1.2.1 DAM Distribution Expense ROI Metrics

1.3 Digital Asset Management (DAM)

1.4 Digital Asset Brand Management Capabilities

1.4.1 Management Requirements Imposed on Builder Role

1.4.2 User Interface Customization

1.4.3 User Customized Wizards May Not Map To A Particular Process

1.4.4 Work Queues

1.4.5 Help Subsystem

1.4.6 Usability Requirements Model Builder

1.4.7 Key Content Management Product Features

1.5 Web Publishing

1.5.1 Web Publishing Expanding Beyond Marginalized Departmental Sites

1.5.2 Digital Asset Management and Web Publishing Depend on Improved Security

1.5.3 Web Content Management System Cultural Collision

1.5.4 Web Content Management System

1.6 Content Management In Different Size Organizations

1.6.1 Rapid Product Introductions And Multi-Channel Marketing Campaigns Digital Technology Information Sharing For Business Functions

1.7 Web 2.0 Internet Scale Mainstream Applications

1.7.1 Web 2.0 Design Patterns

1.7.2 Data is Next for Web 2.0

1.7.3 Network Effects

1.7.4 Collaboration

1.7.5 Social Networking Heuristics

1.7.6 Wiki-Style Collaborative Editing

2 DIGITAL ASSET MANAGEMENT MARKET SHARES AND FORECASTS

2.1 Digital Asset Management

2.1.1 Digital Asset Management Market Driving Forces

2.2 Worldwide Digital Asset Management Market Shares

2.3 Worldwide Digital Asset Management Market Forecasts

2.3.1 Imaging Digital Asset Management Market

2.3.2 Digital Asset Management Solutions for Small And Medium Retail Business

2.3.3 Digital Asset Management Solutions Advantages

2.4 Digital Asset Management Regional Analysis

2.4.1 Open Text Solutions

2.4.2 Asia Pacific Digital Asset Management Market

3. DIGITAL ASSET MANAGEMENT (DAM) PRODUCT DESCRIPTION

3.1 Artesia Digital Media Group

3.1.1 Open Text / Artesia Digital Asset Management

3.1.2 Artesia Digital Asset Management for The Entertainment Industry

3.1.3 Artesia Repurposing Of Content

3.1.4 Artesia Management of Video Shooting, Streaming, and Instant Indexing

3.1.5 Artesia Provides Different Ways Of Viewing Content

3.1.6 Digital Asset Management Software In Artesia Digital Media Group

3.1.7 OpenText / Artesia

OpenText Artesia Archiving and Imaging

OpenText Artesia Digital Asset Management

OpenText Document Management & Collaboration

3.2 EMC Digital Asset Management

EMC Document Capture

3.2.1 EMC / Documentum

EMC Business Process Management

EMC Collaboration and Document Management

EMC Compliance

3.3 Interwoven MediaBin Marketing Asset Management Solution

Interwoven MediaBin Digital Asset Management Solution

Interwoven DAM-Enabled Brand Marketing Processes

Interwoven MediaBin

Interwoven Portal Content Management Integration for

Marketing and IT

Interwoven MediaBin

Interwoven Targeting

3.4 Oracle UCM Document Management

Oracle UCM Digital Asset Management

Oracle Universal Online Archive

Oracle Imaging and Process Management

Oracle Information Rights Management

Oracle Outside In Technology

3.5 Microsoft

3.6 IBM FileNet Image Manager (Active Edition)

IBM Content Manager OnDemand

3.6.1 IBM Digital Asset Management Solutions

3.6.2 IBM / Ancept Media Server Partnership

3.7 North Plains Systems

3.8 Clear Story Systems Enterprise DAM Solutions

3.8.1 ClearStory Enterprise Digital Media Chain

3.8.2 ClearStory Digital Media Services Platform

3.8.3 ClearStory Digital Media Portals and Image Libraries

3.8.4 ClearStory Presentation Management

3.8.5 ClearStory Hosted Digital Asset Management (DAM)

3.9 Vignette Imaging and Workflow

Vignette Community

4. DIGITAL ASSET MANAGEMENT TECHNOLOGY

4.1 Digital Advertising & Content Monetization

4.1.1 Peer-to-Peer Networks

4.1.2 iTunes & iPod

4.1.3 Digital Video Recorders

4.1.4 Sling Media

4.1.5 Play Station Portable

4.1.6 Online DVD Rentals

4.1.7 Video-on-Demand

4.1.8 Computing & Compression Technologies

4.1.9 Memory & Storage Technologies

4.1.10 Fiber-To-The Neighborhood & Fiber-To The-Home

4.1.11 Blue Tooth and WiMax Deployment

4.1.12 Collapse of Content Window

4.1.13 Emergence of IPTV

4.1.14 Digital Cinema

4.1.15 Online Social Networks & Blogs

4.1.16 Google, Microsoft, and Yahoo!

4.2 Digitization Shifts Drive Enterprises to Adapt to More Rapid Change

4.3 Digital Asset Management (DAM) for the Intelligence Community - Key Technologies

4.4 Digital Content Technology Issues

4.5 Web 2.0

4.5.1 AJAX 4-23

4.5.2 Web Content Manager UI Assessments

4.5.3 User Interface Customization Scripting

4.5.4 Form Field Validation

4.5.5 Content Management Used To Index And Coordinate Unstructured Data

4.5.6 Lifecycle Control of Content

4.5.7 Content Management Economic Benefit

4.6 Eco Systems Drive Digital Asset Content Management

4.6.1 Storage

4.7 Content Management vs. SOA Integration Implementations

4.7.1 Standardization Of Interfaces

4.8 Target Markets

4.9 Authoring Tool Technology Vendors

4.10 Collaborative Document Management

4.10.1 Document Management Collaboration

4.10.2 Web Marketing Positioning

5. ENTERPRISE CONTENT MANAGEMENT COMPANY PROFILES

5.1 Enterprise Content Management Suite Vendors

5.1.1 Major Enterprise Content Management Suite Vendors

5.1.2 Mid-Range ECM

5.1.3 Specialty MC Vendors

5.2 Adobe / Macromedia

5.2.1 Adobe Strategy

5.2.2 Adobe Digital Imaging And Digital Video

5.2.1 Adobe Customers

5.2.4 Adobe Financials

5.2.5 Adobe Ease Of Use For Information Management

5.3 Alfresco

5.4 Autonomy Group / Verity

5.5 Blue Coat Systems

5.5.1 Blue Coat Solution

5.5.2 Blue Coat Revenue

5.5.3 Blue Coat Acquisition of Packeteer

5.5.4 Blue Coat Systems Customers

5.6 Ektron

5.6.1 Ektron CMS400.NET Collaborative Community

5.6.1 Ektron Partners

5.6.3 Ektron Customers

5.6.3 Ektron Financials

5.7 EMC 5-29

5.7.1 EMC Acquisitions

5.7.1 Selected EMC Partners

5.7.3 Selected EMC Customers

5.7.3 EMC Revenue

5.7.5 EMC Segment Information

5.7.6 EMC VMware Virtual Infrastructure

5.7.7 EMC / Unisys and Expand Relationship in Enterprise Content Management

5.8 FatWire

5.8.1 FatWire Customers

5.8.2 FatWire Partners

5.9 Hewlett Packard

5.9.1 Hewlett Packard Global Provider Of Products

5.9.2 HP Products and Services: Segment Information

5.9.3 Hewlett Packard Technology Solutions Group

5.9.4 Hewlett Packard Enterprise Storage and Servers

5.9.5 HP and Tower Software

5.9.6 Hewlett Packard Tower Software TRIM Context 6

5.10 IBM

5.10.1 IBM Partners

5.10.2 IBM ECM Customers

5.10.3 IBM Revenue

5.10.4 IBM Multinational Computer Technology

5.10.5 IBM SOA Infrastructure

5.10.6 IBM WebSphere SOA Business Integration Foundation

5.10.7 IBM 2008 Fourth-Quarter and Full-Year Revenue

5.11 Informatica

5.11.1 Informatica Partners

5.11.2 Informatica Customers

5.11.3 Informatica Financials

5.12 Intel / Sarvega

5.12.1 Sarvega

5.13 Interwoven

5.13.1 Interwoven Engagement/Matter-Centric Collaboration Solution

5.13.2 Interwoven Revenue

5.13.3 Interwoven Best Practices Persuasive Content Improves the Customer Experience

5.13.4 Interwoven Partners

5.13.5 Interwoven Partner Classifications

5.14 JustSystems

5.14 Magnus Group

5.15.1 Vasont Systems

5.15.2 Vasont Partners

5.15.3 Vasont Systems Consulting Partner / Bright Path Solutions

5.15.4 Vasont Systems Consulting Partner / Lionbridge

5.15.5 Vasont Systems Consulting Partner / Wolff and Associates, LLC. Wolff

5.15.6 Vasont Client / Server

5.15.7 Vasont ASP Model

5.15.8 Vasont

5.15.9 Progressive Information Technologies

5.16 Microsoft

5.16.1 Microsoft Revenue

5.16.2 Microsoft Client Revenue

5.16.3 Microsoft Server and Tools Revenue

5.16.4 Microsoft Online Services Business Revenue

5.16.5 Microsoft Business Division Revenue

5.16.6 Microsoft Entertainment and Devices Division

5.16.7 Microsoft Segment Revenue

5.16.8 Microsoft Competition

5.16.9 Microsoft Security Vulnerabilities

5.16.10 Microsoft Client Segment

5.16.11 Microsoft Segments

5.16.12 Open Text Livelink ECM Integration Microsoft Office SharePoint Server

5.16.13 Microsoft Multinational Computer Technology

5.16.14 Selected Microsoft Partners

5.16.15 Microsoft Financials

5.17 OpenText

5.17.1 Open Text™ As An Independent Software Vendor

5.17.2 Open Text™ Livelink ECM Product Line

5.17.3 OpenText Customers

5.17.4 Open Text Sony Alliance

5.17.5 Open Text Industry Positioning

5.17.6 Open Text Strategic Partnerships

5.17.7 Open Text Strategic Customers

5.17.8 OpenText Partners

5.17.9 Open Text Livelink ECM Integration Microsoft Office SharePoint Server

5.17.10 OpenText Revenue

5.18 Oracle / Stellent

5.18.1 Oracle Partners

5.18.2 Oracle Customers

5.18.3 Oracle Financials

5.19 Percussion

5.19.1 Percussion Partners

5.19.2 Percussion Customers

5.20 Tibco

5.20.1 Tibco Partners

5.20.2 Tibco Customers

5.20.3 Tibco Financials

5.20.4 Tibco Software Integration Software

5.20.5 Tibco Revenue

5.20.6 Tibco Revenue:

5.20.7 Tibco Fourth Quarter Revenue Fiscal 2007

5.20.8 Tibco Customers

5.20.9 Tibco Software Fourth Quarter 2007 Revenue

5.21 Terremark

5.21.1 Terremark Customers

5.21.2 Terremark Financials

5.21.3 Terremark Worldwide, Inc. Revenue

5.21.4 Terremark / Data Return

5.21.5 Terremark Worldwide Deploys Fully-Configured Production Servers in Minutes

5.21.6 Terremark Enterprise Cloud Computing

5.21.7 Terremark Revenue -- Infinistructure, Infinicenter

5.22 Thoma Cressey Bravo / Hyland Software

5.22.1 Thoma Cressey Bravo Strategy

5.22.2 Thoma Cressey Bravo Partners

5.22.3 Thoma Cressey Bravo Customers

5.22.4 Thoma Cressey Bravo Financials

5.22.5 Hyland Software

5.22.6 Hyland Software OnBase Integrated Document Management and Retrieval Solutions

5.22.7 Hyland Software Integrated Document Management and Workflow:

5.23 TigerLogic Corporation

5.23.1 TigerLogic Customers

5.24 Vignette

5.24.1 Vignette Partners

5.24.2 Vignette Customers

5.24.3 Vignette Financials

5.25 Yash

5.26 Younts Consulting

List of Tables and Figures

Table ES-1

Digital Asset Management Market Driving Forces

Table ES-1 (Continued)

Digital Asset Management Market Driving Forces

Table ES-1 (Continued)

Digital Asset Management Market Driving Forces

Figure ES-2

Worldwide Digital Asset Management Market Shares,

2007

Figure ES-3

Worldwide Digital Asset Management License,

Maintenance, and Services Market Forecasts Dollars,

2008-2014

Table 1-1

Business Functional Use of Digital Asset Content Management

Table 1-2

Problems Associated With Use of Digital Asset

Content Management

Table 1-3

Digital Asset Management Technologies in Use

By Marketing Departments

Table 1-4

Digital Asset Management Workflow Aspects

Table 1-5

Digital Asset Management Marketing Users

Table 1-6

Digital Asset Management Marketing Uses

Table 1-6 (Continued)

Digital Asset Management Marketing Analytics Uses

Table 1-7

DAM System ROI Analysis Metric Categories

Table 1-8

DAM ROI Use Cases

Table 1-9

ROI Metrics for Digital Asset distribution expenses

Table 1-10

Non-Monetary Benefits Measured By An

ROI Fit To Purpose Tool

Table 1-11

Content Management Roles

Table 1-12

Web Content Management System Internal

User Usability Issues

Table 1-13

Content Management Model Creation

Tracking With Work Queues

Table 1-14

Key Content Management Product Features

Table 1-14 (Continued)

Key Content Management Product Features

Table 1-14 (Continued)

Key Content Management Product Features

Table 1-15

Web Publishing Functions

Table 1-16

Web Publishing Functions

Table 1-17

Content Management Digital Asset Uses

Table 2-1

Digital Asset Management Market Driving Forces

Table 2-1 (Continued)

Digital Asset Management Market Driving Forces

Table 2-1 (Continued)

Digital Asset Management Market Driving Forces

Figure 2-2

Worldwide Digital Asset Management Market Shares,

2007

Table 2-3

Worldwide Digital Asset Management Market Shares, 2007

Figure 2-4

Worldwide Digital Asset Management License,

Maintenance, and Services Market Forecasts Dollars,

2008-2014

Figure 2-5

Worldwide Digital Asset Management License,

Maintenance, and Services Market Forecasts Units,

2008-2014

Table 2-6

Worldwide Digital Asset Management License,

Maintenance, and Services Market Forecasts Dollars,

2008-2014

Table 2-7

Digital Asset Management Solutions Advantages

Table 2-8

Benefits of Digital Video Security Technology

Figure 2-9

Regional Enterprise Content Management Market

Shipments License and Maintenance Market Shares, 2007

Table 2-10

Enterprise Content Management Regional Market Segments, 2007

Table 3-1

Key Functionality of Artesia DAM:

Table 3-1 (Continued)

Key Functionality of Artesia DAM:

Table 3-1 (Continued)

Key Functionality of Artesia DAM:

Table 3-2

Artesia Ways Of Viewing Content

Table 3-2 (Continued)

Artesia Ways Of Viewing Content

Table 3-3

OpenText Content Management Solutions

Table 3-3 (Continued)

OpenText Content Management Solutions

Table 3-3 (Continued)

OpenText Content Management Solutions

Table 3-4

OpenText Archiving and Imaging Products

Table 3-4 (Continued)

OpenText Archiving and Imaging Products

Figure 3-5

OpenText Artesia Digital Asset Management hub

Table 3-6

OpenText Livelink ECM - Document & Collaboration

Management Products

Table 3-6 (Continued)

OpenText Livelink ECM - Document & Collaboration

Management Products

Table 3-6 (Continued)

OpenText Livelink ECM - Document & Collaboration

Management Products

Table 3-6 (Continued)

OpenText Livelink ECM - Document & Collaboration

Management Products

Table 3-7

EMC Digital Asset Management Products

Table 3-8

EMC Document Capture Captiva Families Products

Table 3-8 (Continued)

EMC Document Capture Captiva Families Products

Table 3-9

EMC Content Management Solutions

Table 3-9 (Continued)

EMC Content Management Solutions

Table 3-10

EMC Business Process Management Products

Table 3-11

EMC Collaboration and Document Management Products

Table 3-11 (Continued)

EMC Collaboration and Document Management Products

Table 3-11 (Continued)

EMC Collaboration and Document Management Products

Table 3-12

Interwoven MediaBin Digital Asset Management Positioning

Table 3-13

Interwoven Digital Asset Management Solution Functions

Table 3-13 (Continued)

Interwoven Digital Asset Management Solution Functions

Table 3-14

Interwoven Improvements To Customer Experience

Table 3-15

Interwoven MediaBin Image Transformation Efficiencies

Table 3-16

Media Bin Advanced Platform Functions

Table 3-17

Benefits of Interwoven MediaBin

Table 3-18

Features of Oracle UCM Document Management

Table 3-19

Benefits of Oracle UCM Digital Asset Management

Table 3-20

Features of Oracle Universal Online Archive

Table 3-21

Benefits of Oracle Universal Online Archive

Table 3-22

Features of Oracle Imaging and Process Management

Table 3-23

benefits of Oracle Imaging and Process Management

Table 3-24

benefits of Oracle Information Rights Management

Table 3-25

Benefits of Oracle Outside In Technology

Table 3-26

Oracle Outside In Technology Product Suite

Table 3-27

Microsoft Enterprise Content Management Features

Table 3-27 (Continued)

Microsoft Enterprise Content Management Features

Table 3-27 (Continued)

Microsoft Enterprise Content Management Features

Table 3-28

Benefits of Oracle UCM Document Management

Table 3-29

Features of IBM FileNet Image Manager (Active Edition)

Table 3-30

Advantages of IBM FileNet Image Manager (Active Edition)

Table 3-31

Features of IBM Content Manager OnDemand

Table 3-32

IBM Content Manager OnDemand Product line

Table 3-33

IBM Digital Asset Management Solutions Features

Table 3-34

IBM Digital Asset Management Products

Table 3-35

IBM and Partner Digital Asset Management Products

Table 3-36

IBM Partner Initiatives for Digital Asset Management

Table 3-37

IBM / Ancept Media Server Partnership

Table 3-38

IBM Digital Asset Management Target Markets

Table 3-39

IBM and Ancept Media Server media server benefits relate

Table 3-40

Clear Story Systems Enterprise DAM Solutions

Table 3-41

ClearStory Enterprise Digital Media Chain Asset Definition

Table 3-42

ClearStory Enterprise Digital Media Target

Market Chain and Products Offered to the Chain

Table 3-43

Vignette Imaging and Workflow Products

Table 3-43 (Continued)

Vignette Imaging and Workflow Products

Table 3-44

Vignette Community Products

Table 4-1

DAM Systems Technology Development Issues

Figure 4-2

Technology Drivers of Digital Asset Management Change

Table 4-3

Digital Asset Management (DAM) for the Intelligence

Community - Key Technologies

Table 4-4

Digital Asset Management (DAM) Intelligence Community Key

Technologies

Table 4-5

Digital Asset Management (DAM) Intelligence

Community Key Uses

Table 4-5 (Continued)

Digital Asset Management (DAM) Intelligence

Community Key Uses

Table 4-6

AJAX Aspects

Table 4-7

Web Content Management Technologies

Table 4-8

Lifecycle Requirements For Controlling Content

Table 4-9

Key Mission Of Web Content Management

Table 4-10

Web Content Management Architecture

Table 4-11

Collaborative Document Management Functions

Table 4-11 (Continued)

Collaborative Document Management Functions

Table 4-11 (Continued)

Collaborative Document Management Functions

Table 4-11 (Continued)

Collaborative Document Management Functions

Table 4-11 (Continued)

Collaborative Document Management Functions

Table 4-12

Document Management Collaboration Modules

Table 4-13

Document Management Collaboration Module Features

Table 4-13 (Continued)

Document Management Collaboration Module Features

Table 5-1

Adobe Target Market Strategy

Table 5-2

Blue Coat Security Solution -

Table 5-3

EMC VMWare Virtual Infrastructure Business

Revenue Growth Positioning

Table 5-4

Hewlett Packard Global Positioning

Table 5-5

Hewlett Packard Tower Software Global, Vertical Markets

Table 5-6

Hewlett Packard Tower Software Global, Reducing

Risk During Litigation

Table 5-7

Hewlett Packard Tower Software Microsoft Office® Documents

Table 5-8

Hewlett Packard Tower TRIM Context Features Overview

Figure 5-9

IBM Revenue and Income

Table 5-10

Interwoven Engagement/Matter-Centric

Collaboration Solution Functions

Figure 5-11

Selected InterWoven Brands Supported

Table 5-12

Microsoft Response to Security Vulnerabilities

Table 5-13

Open Text Content Management Functions

Table 5-14

Key Factors Distinguishing Open Text Livelink ECM

Figure 5-15

Selected OpenText LiveLink Partners

Table 5-16

Selected Open Text Customers

Figure 5-17

Artesia Partners

Table 5-18

Terremark's Enterprise Cloud Functions

Table 5-19

Hyland Software OnBase Workflow Core Features

Table 5-20

YASH Comprehensive Service Approach Holistic View

Table 5-21

Yosh Business Process, Business Environment Initiatives