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Viable Business Models Point to Big Opportunities for Public WLANProduct Type: Market Research ReportPublished by: Analysys Mason Published: October 2004 Product Code: R51-168 Description After more than three years since the initial deployment of public WLANs, first in the USA and then in Europe, the market for public WLAN services is still developing. The fact that the market has taken longer to mature than first envisaged has raised many questions as to which business models will be sustainable in the public WLAN market in the long term. In spite of this relatively slow initial development, Analysys Research still believes there is a substantial growth potential in the public WLAN market. It is therefore crucial for a range of players to understand the different paths and business models they can explore to take advantage of the opportunity the public WLAN market provides.Viable Business Models Point to Big Opportunities for Public WLAN examines the critical success factors in the public WLAN market by looking in detail at some of the early successes in the market. Building on their experiences, the report draws some conclusions about the critical factors that need to be in place in order for the market to achieve its full potential. The report then forecasts the size and value of the public WLAN market in France, Germany, Sweden, Switzerland, the UK and the USA, as well as for Western Europe as a whole. Viable Business Models Point to Big Opportunities For Public WLAN answers your key questions:
Table of Contents 0 Summary 1 The PWLAN market is moving beyond the early hype 2 The PWLAN market is finally taking off 2.1 Players at all levels of the value chain have taken advantage of the opportunities of the WLAN market 2.2 PWLAN hotspots have already been deployed in the majority of high-traffic locations 2.3 Players at the network provision level include fixed and mobile operators and independent wireless Internet service providers (WISPs) 2.4 Software and roaming providers are using different technologies to deliver services 2.5 Retail providers are still focusing on the business traveller as their prime customer target 3 A range of companies has been successful in the PWLAN market 3.1 Company details 3.2 Market positioning 3.3 Market strategy 3.4 Outlook 4 It is possible to learn from the experience of successful companies 4.1 Charging via monthly subscriptions and for bundles with mobile and broadband will become more prevalent 4.2 Aggregators will continue to play an important role as the hotspot infrastructure market remains fragmented 4.3 The development of devices and key applications, such as voice, will ensure the market expands to consumers 4.4 In the short to medium term, WiMax will complement the PWLAN proposition by providing alternative backhaul 5 The PWLAN market could generate EUR4.72 billion by 2009 5.1 Hotspot deployment has moved beyond the high-value locations in many markets 5.2 Business users continue to dominate the market 5.3 Pricing structures will continue to move away from the prepaid model 5.4 Spend on PWLAN could reach EUR2.34 billion in Western Europe and EUR2.37 billion in the USA Actions List of Figures and Tables Figure 0.1: The PWLAN value chain Figure 2.1: The PWLAN value chain Table 2.1: PWLAN value chain positioning Figure 5.1: PWLAN hotspots in Western Europe Figure 5.2: PWLAN hotspots in the USA Figure 5.3: PWLAN hotspots in Western Europe, by location type Figure 5.4: PWLAN hotspots in the USA, by location type Figure 5.5: PWLAN users in Western Europe, by country Figure 5.6: PWLAN users in Western Europe, by type Figure 5.7: PWLAN users in the USA, by type Figure 5.8: PWLAN users in Western Europe, by subscription type Figure 5.9: PWLAN users in the USA, by subscription type Table 5.1: Average monthly ARPU levels (EUR) for Western Europe and the USA Figure 5.10: Total spend on PWLAN services in Western Europe, by country Figure 5.11: Total spend on PWLAN services in Western Europe, by user type Figure 5.12: Total spend on PWLAN services in the USA, by user type |
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