Product Type: Market Research Report
Published by: Analysys Mason
Published: April 2006
Product Code: R51-204Description The Central and Eastern European Mobile Market: trends and forecasts 2006-11 analyses the key trends driving the mobile market in Central and Eastern Europe, including the new EU members, and presents detailed forecasts of the market up to 2011, covering numbers of subscribers and subscriber mix, ARPU, retail spend and revenue, broken down into detailed categories (countries, technology generations and service types). It answers many key questions.
- Which important trends are shaping the mobile markets in the Czech Republic, Hungary, Poland, Russia, Turkey, Ukraine, and other CEE markets? How do the key trends differ between these countries and the established EU members?
- What opportunities are being created by the low fixed penetration in these markets?
- What is the extent of fixed-mobile substitution and how is this expected to change in the future?
- Is voice ARPU declining in all markets? Are there opportunities to grow voice ARPU?
- What is the likely effect of the new broadband wireless technologies being (or likely to be) rolled out in the region, including CDMA EV-DO, UMTS TDD and WiMAX?
- What is the progress of 3G adoption? To what extent have operators in different countries been successful in using non-voice services to increase ARPU?
- Ultimately, what is the extent of the opportunity in CEE markets for operators and investors?
Excel data file
Nearly 1300 data series are presented for the time series covering 2005 (actuals) and 2006-11 (forecasts). The series contain subscribers, ARPU and revenue for Central and Eastern Europe as a whole, as well as for six countries:
- Czech Republic
- Hungary
- Poland
- Russia
- Turkey
- Ukraine
The forecasts are broken down by three technology generations:
... as well as by four market segments:
- residential prepaid
- residential contract
- SMEs
- large corporations
... and three service categories:
- voice
- person-to-person messaging - including SMS, MMS, email and IM
- data services other than person-to-person messaging - this category incorporates services such as data networking, browsing, paid information, entertainment services, m-commerce and videotelephony.
- Separate forecasts are presented for total mobile service revenue and for operator-billed revenue.
Table of Contents
- Executive summary
- Purpose and scope of report
- Market trends across Central and Eastern Europe
- Czech Republic
- Hungary
- Poland
- Russia
- Turkey
- Ukraine
- Actions
- Forecast methodology
- Authors, acknowledgements and disclaimer
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