Product Type: Market Research Report
Published by: Analysys Mason
Published: September 2006
Product Code: R51-217Description The US Mobile Market: trends and forecasts 2006-11 is the second of Analysys Research’s annual publications on this subject. It analyses the key trends driving the mobile market in the USA and presents detailed forecasts of the market up to 2011, including numbers of subscribers and subscriber mix, ARPU, retail spend and revenue, broken down into detailed categories (technology generations and service types). It answers many key questions.
- Which important trends are shaping the mobile market in the USA? How do they differ from those in Western Europe?
- What is the current regulatory climate across the USA?
- How will the outcome of recent spectrum auctions affect the US competitive landscape?
- Is penetration expected to reach that in Western Europe?
- What is the proportion of prepaid customers? Will prepaid be an important driver of future growth?
- Is voice ARPU declining? Is it expected to decline in the future?
- What is the market for non-voice services? How fast is this market growing? How significant a contributor to the overall revenue is it expected to be in the future?
- How big is the market for email and short messaging services?
- What is driving the short messaging market in the USA? Is SMS usage catching up with that in Western Europe? What other forms of messaging are gaining traction?
- What other non-voice service categories have been marketed and which have potential for future growth?
- What is the progress of and prospects for 3G adoption?
- What actions do operators and equipment vendors need to take to realise the market potential?
Excel data file
Forecasts of subscribers, ARPU and revenue are broken down by three technology generations:
... as well as by four market segments:
- residential prepaid
- residential contract
- SMEs
- large corporations
... and eleven service categories:
- voice
- SMS
- email
- other person-to-person messaging services - this includes primarily instant messaging (IM), photo and vide messaging
- data networking - the use of shared applications such as Microsoft NetMeeting, as well as access to corporate intranets, and to corporate database applications such as customer relationship management (CRM) and enterprise resource planning (ERP) applications or mobile workforce management applications
- browsing - content that is made available over cellular networks without charge, other than those charges that apply for standard network access, including mobile-specific content (free-to-air information) and general Web access (Web browsing)
- paid information services - push or pull electronic content, delivered over cellular networks, for which a premium is paid over and above standard network access charges
- entertainment services - downloading or accessing games, cartoons, music, video clips and other forms of entertainment over a cellular network. Messaging based on third-party content and interaction with other media (such as TV programmes) is included in this service category
- m-commerce - transaction-oriented services, including e-pay facilities, mobile shopping portals, mobile banking and share trading, and bookings and ticketing, but excluding games and other forms of content
- videotelephony - real-time, audio-visual, person-to-person communications
- broadcast TV - multicast TV services offered via dedicated specrum.
Separate forecasts are presented for total mobile service revenue and for operator-billed revenue.
The US Mobile Market: trends and forecasts 2006-11 is provided in PowerPoint format with an Excel data annex to give you maximum flexibility.
Table of Contents
- Executive Summary
- Summary of US market trends and forecasts
- Key mobile operators in the USA
- Penetration
- Customer mix
- Technology adoption
- Technology trends
- Regulatory climate
- Spectrum allocation
- Competitive landscape
- Mobile services ARPU and revenue by service category
- Voice services
- Non-voice services
- SMS
- Email
- Other person-to-person messaging
- Data networking
- Browsing
- Paid information services
- Entertainment services
- M-commerce
- Videotelephony
- Broadcast TV
- Actions
- Forecast methodology
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