The World’s Top Ten Non-voice Services for Mobile Operators: Industry Report

The World’s Top Ten Non-voice Services for Mobile Operators

Product Type: Market Research Report
Published by: Analysys Mason
Published: April 2007
Product Code: R51-234

Description

The World’s Top Ten Non-voice Services for Mobile Operators identifies the top ten services from a large number of non-voice services worldwide, and provides detailed case studies and analysis of these leading services to help others replicate their success.

This report answers your key questions:

Which non-voice services will have the greatest benefits for mobile operators’ businesses, for example in terms of ARPU, customer acquisition and retention, and profitability? What concrete evidence is there of their potential?
What are the leading examples of different types of service, for example community portals, fixed and mobile broadband Internet access, mobile email and instant messaging, mobile payment, mobile TV streaming and broadcasting, music and SMS?
How have these services been implemented successfully, for example in terms of handsets, marketing and pricing?
How can these services be implemented most effectively by other operators? What barriers and risks must mobile operators overcome to successfully implement these services?

Table of Contents

Executive summary
1 Introduction
2 Service evaluation process
3 The top ten services
4 Lessons from the top ten services
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