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Italy Advertising 2004Product Type: Market Research ReportPublished by: Snapdata International Group Published: March 2004 Product Code: R512-0458 Description Snapshots’ Italy Advertising 2004 report provides 2003 year-end market data, with 2004 estimates and five-year forecasts. The report gives an instant overview of the Italian advertising market and covers television, press, radio, outdoor and cinema advertising. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. Italy Advertising 2004 forms part of Snapshots’ Media industry coverage.Table of Contents Page 3 - Executive SummaryPage 4 - Category Definitions Page 5 - Key Trends (Last 18 Months) Page 6 - Market Size by Value (1999-2003) Page 7 - Market Segmentation by Value Page 8 - Market Shares (Television) by Value Page 9 - Market Ranking by Value (2002) Page 10 - Company Details (Main Players) Page 12 - Advertising by Industry (2002) Page 13 - Market Forecast by Value (2004-2008) Page 14 - Socio-Economic Data for Italy Page 15 - Sources for Further Research |
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