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Media Buying Agencies in the USProduct Type: Market Research ReportPublished by: IBISWorld Published: June 2005 Product Code: R538-1265 Description This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly. In this process establishments generally have to liaise with media representative companies (NAICS 54184) which are contracted by media owners/operators to sell spot (other than local) advertising on their behalf. The demand for the media buyers' industry services is directly related to the overall aggregate level of advertising expenditures by their clients (including, under agreement from a number of advertising agencies and individual businesses), and which is used as leverage in negotiations with media owners and media representatives to obtain the best advertising rates and placements (in terms of both impact and reach against the agreed target audience) on their clients' behalf. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are three year industry forecasts, growth rates and an analysis of the industry key players and their market shares.Table of Contents Industry DefinitionKey Statistics Market Characteristics Segmentation Industry Conditions Performance Key Competitors Key Factors Outlook |
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