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Computer Wholesaling in AustraliaProduct Type: Market Research ReportPublished by: IBISWorld Published: November 2005 Product Code: R538-5611 Description This class consists mainly of units engaged in wholesaling computers and computer peripheral equipment.The major Australian markets for computer equipment are dominated by equipment manufactured overseas (and, to a lesser extent, in Australia) by transnational conglomerates. Locally-incorporated subsidiaries of these conglomerates (Vendors) provide after-sales support, and often sell directly to the largest corporate and government customers. These Vendors usually appoint Dealers to sell products in specified territories. Dell is an exception, in that it takes all orders through a direct sales force or via the Internet. The Dealers, in turn, sell directly to large customers (not serviced by the Vendors), and also sell to Resellers, which tend to serve clientele with smaller requirements. Many Resellers also have retail outlets. Sales margins tend to fall from original supplier to Dealer to Reseller. The Industry F4613 - Computer Wholesaling in Australia ranks 42 out of 496 by industry turnover and its life cycle is in a growth phase, which means that the industry is generally growing at faster than the economy. Capital/labour intensity is low and the uptake of new technology is low. The industry's globalisation level is high and the trend is increasing. The industry has a low level of exports, which means exports generate less than 5% of the industry's turnover. The industry has a low level of imports, which means imports generate less than 5% of the industry's domestic demand. The trend for exports is steady and for imports it's steady. The level of regulation is insignificant and steady and government assistance is low and steady. This industry is forecast to have a moderate average annualised growth rate over the next five years. A full analysis of each of the above conditions and more is available in every IBISWorld industry report! Table of Contents Industry Definition, Key Statistics, Market Characteristics, Segmentation, Industry Conditions, Performance, Key Competitors, Key Factors, Outlook, News |
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