Product Type: Market Research Report
Published by: Natural Marketing Institute
Published: February 2009
Product Code: R547-353Description PowerTrends Opportunity Profiles provide a strong foundation from which to explore marketplace opportunities within specific consumer segments. The data and commentary in each of these reports are valuable for exploratory research needs, and provide a baseline for future detailed analyses with applications to strategic marketing and business planning initiatives.Table of Contents - TOPIC
- HWTD Research Methodology
- Research Definitions
- Target Segment Executive Summary
- HEALTH AND WELLNESS CONSUMER SEGMENT
- Segment Size, Chart and Overview
- Health and Wellness Segmentation Explanation & Definitions
- Target Consumer By HWTD Segmentation
- Well Beings
- Food Actives
- Magic Bullets
- Fence Sitters
- Eat, Drink & Be Merrys
- HEALTH AND WELLNESS ATTITUDINAL ANALYSIS
- Health Proactivity
- Motivators for Maintaining Healthy Lifestyles
- Drivers of Healthy Lifestyles
- BRANDING, PRICING, and OTHER INFLUENCE FACTORS
- Product Adoption, Branding & price Sensitivity
- Health and Medical Conditions
- Food Selection and Attitudes
- General Eating attitudes
- Specific Food Selection Criteria
- General Selection Attitudes & Natural/Organic selection Attitudes
- Food and Beverage Usage
- SUPPLEMENT ATTITUDES AND USAGE
- Top Supplement usage
- Attitudes Toward Supplements
- Healthcare and Medication Usage
- TARGET DEMOGRAPHICS & LIFESTYLE CHARACTERISTICS
- Demographic Summary of Target Consumer
- Household Income
- Employment
- Age Breakdown
- Participation in Physical Activities
- NMI Capabilities
- Contact Information
|
|
