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Mobile Phones - IrelandProduct Type: Market Research ReportPublished by: Mintel International Group Ltd. Published: April 2005 Product Code: R560-1594 Description This report examines the mobile phones market in Ireland, reviewing the performance of the market, the key drivers, the main players and the key consumer trends. The Consumer section highlights consumer trends from socio-economic, age and gender perspectives.
The mobile phones market differs between RoI and NI. There are different licensing laws governing network operators in RoI, while NI enjoys the network freedoms found in the UK. This report highlights some of the licensing issues that are impacting on the market at the present time. It examines ownership and usage levels of mobile phones, the impact of technological advances on the market and the rising popularity of 3G technology. Table of Contents Introduction and Abbreviations - Telecommunications Retailing - UK, Retail Intelligence, May 2004 Definitions Geographical, national and regional definitions Conversion factors BMRB Target Group Index sample sizes Abbreviations Executive Summary Buoyant market growth Pre-paid services leading the way Dependence on youthful consumers Technology driving the market forward Future profitability determined by data An effective duopoly in RoI? Distribution channels evolving Health concerns ignored Will revenue from voice channels fall in the future? Market Drivers Economic performance Republic of Ireland GDP Figure 1: GDP at current and constant market prices, RoI, 1996-2004 Disposable income, personal consumption and national savings Figure 2: Economic indicators, RoI, 1996-2004 Outlook Northern Ireland GDP Figure 3: Economic indicators, Northern Ireland and United Kingdom, 1996-2004 Consumer expenditure Outlook Population Figure 4: Trends and projections in the RoI population, by age group, 1999, 2004 and 2009 Figure 5: Percentage changes in population in RoI, by demographics, 1999-2004 and 2004-09 Figure 6: Trends and projections in the NI population, by age group, 1999, 2004 and 2009 Figure 7: Percentage changes in population in NI by demographic, 1999-2004 and 2004-09 Employment Figure 8: Trends in the labour force, RoI and NI, 1999-2004 Figure 9: European unemployment rates, 3rd Quarter, 2004 Socio-economic breakdown Figure 10: Socio-economic breakdown of the population, RoI, 1998, 2001 and 2003 Figure 11: Socio-economic breakdown of the population, NI, 1998, 2001 and 2003 European mobile phone subscription rates Figure 12: Number of mobile phone subscriptions, and cost of calls, EU, UK and Ireland, 1998, 2002/03 Industry regulation European Commission endorses ComReg’s call for competition Mobile Number Portability Virtual mobile operators Information Ireland? Figure 13: Ownership of bank accounts, NI and RoI, 2001 and 2004 Health concerns Theft and insurance Market Size Figure 14: Annual mobile phone expenditure, RoI and NI, 2000-04 Market Segmentation Types of user Business mobile phone users Figure 15: Business mobile phone sector value, NI and RoI, 2000-04 Personal mobile phone users Figure 16: Personal mobile phone sector value, NI and RoI, 2000-04 The youth sector Emergency and off-peak mobile users Technically savvy mobile users Pre-paid mobile phones Figure 17: Expenditure on pre-paid mobile phone packages, RoI and NI, 2000-04 Monthly subscriptions Figure 18: Annual value of monthly subscriptions, NI and RoI, 2000-04 Figure 19: Percentage of pre-paid vs post-paid mobile phone packages ownership in SMEs, RoI, 2001-04 Data Text messaging Figure 20: Number of text messages sent, RoI and NI, 2000-05 Supply Structure Ancillary services Mobile phone network market share in RoI Figure 21: Mobile phone network operators share of retail revenue, RoI, 2004 Mobile phone network market share in the UK Figure 22: Mobile phone network operators share of retail revenue, UK, 2004 RoI operating environment Network overcharging Imminent arrival of MVNOs Republic of Ireland Mobile Network Operators Vodafone O2 Meteor Northern Ireland/UK Mobile Network Operators Vodafone Orange O2 T-Mobile 3 Distribution Figure 23: Number of mobile phone retailers by outlet, RoI and NI, 2002-03 Specialist multiples MNO retail arms Other stores Online retailing Pre-paid call credit Marketing and Media Technology 2G and 2.5G network coverage Inadvertent cross-border roaming Improved RoI coverage 3G technology and network coverage The Consumer Household ownership of mobile phones Figure 26: Percentage of households with at least one mobile phone, NI and RoI, 2004 Personal ownership of mobile phones Figure 27: People who personally own a mobile phone, NI and RoI, 2004 Expenditure Figure 30: Amount spent per month on mobile phone services, RoI, 2004 Figure 31: Amount spent per month on mobile phone services, NI, 2004 Duration of connection Personal or business use Usage of mobile phone features Figure 36: Features that mobile phone users have and use, RoI, 2004 Figure 37: Additional features that mobile phone users have and use, NI, 2004 The Future Pre-paid growth to decelerate Falling voice revenues Are Irish consumers ready for 3G? MVNOs All-Ireland tariffs Forecast Figure 38: Forecast of mobile phone expenditure, at current prices, RoI, 2004-09 Figure 39: Forecast of mobile phone expenditure, at current prices, NI, 2004-09 |
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