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Unsecured Loans - US

Product Type: Market Research Report
Published by: Mintel International Group Ltd.
Published: December 2005
Product Code: R560-1842
Description
In a recent international survey, US consumers were the most likely to have “no spare cash”. This would suggest that Americans, more than any other nationality, are likely to need a loan when encountering an unexpected expense. In fact, when Americans in the same survey were asked how they spend the spare cash they do have, 37% said they use it to “pay off debts, credit cards and loans.” While it is unclear how much this lack of spare cash is due to spending or paying off previous loans, the fact remains that Americans are the most likely to need to borrow for future needs.

While it appears that the market for loans will increase, unsecured loans are not consumers’ only option. The interest rates on the credit cards may or may not be better than those on unsecured loans, but they may have other attractive rewards programs or other benefits. Home equity loans tend to have lower interest rates than unsecured loans (Bankrate cites a 7.99% APR average for a $30,000 loan in September 2005, while the Federal Reserve cites over 12% for a 24-month personal loan. Payday loans are also a popular option, with loans usually at $500 or less. In a 2001 survey of payday loan customers, 66% used the loans for unexpected expenses or temporary reduction in income.

In this report, Mintel clearly identifies the principal external factors driving or curtailing growth in unsecured loans. Exclusive consumer research reveals consumer attitudes and behavior toward loans, broken down by demographic characteristics. Six years of specific sales data provide a factual and impartial presentation of the market as a whole.
Table of Contents
Introduction and Abbreviations

Introduction

Other relevant reports

Definitions and scope of the report

Abbreviations and terms

Abbreviations

Terms



Executive Summary



Market Drivers

Consumers’ lack of extra cash drives the need for more

Figure 1: Percentage of worldwide consumers with “No Spare Cash,” May 2005

Figure 2: U.S. personal saving rate as a percentage of disposable personal income, 1980-Q3 2005

Consumers’ lending options increase, compete with unsecured loan offers

Figure 3: Estimated mail volume of U.S. loan acquisition and follow-up acquisition solicitation of all types other than credit cards, Q1 2003-Q3 2005

Credit cards

Figure 4: Estimated mail volume of U.S. credit card acquisition and follow-up acqusition solicitation, Q1 2003-Q3 2005

Figure 5: Percentage of credit card solicitations with balance transfer offers, 2003-05

Home equity

Figure 6: Home ownership rates, Q2 2005 vs. Q2 2004

Payday lenders fill the space with quick cash for consumers

Figure 7: Average payday loan APRs by state regulatory environment, 2001

Increasing convenience impacts the usage rates of consumers

Figure 8: Top twenty U.S. bank holding companies by number of branches, November 2004

Figure 9: Locations of major payday lenders, 2005

Credit unions’ increased accessibility and low rates are making them more competitive

Figure 10: Personal loan rates by banks and credit unions, 2000-05

Interest rates are poised for an increase, meaning more debt service

Figure 11: Personal interest payments and U.S. prime rate, 1999-2005

The need for debt consolidation could rise

New bankruptcy laws will make it harder for borrowers to default

Figure 12: Non-business bankruptcy filings, 1995-2004

The health insurance gap

Figure 13: Uninsured Americans by family income, 2003 and 2004



Market Size and Trends

Overall consumer borrowing

Figure 14: Total U.S. Consumer non-real-estate loans outstanding, revolving vs nonrevolving, 2000-05

Estimated market size for unsecured loans

Figure 15: Distribution of the debt of homeowners and renters, by loan type, 1990-2002

Figure 16: Dollars outstanding in personal unsecured nonrevolving loans, 2000-05

Figure 17: Total personal unsecured closed-end loan assets outstanding from all sources, 2000-05



Market Segmentation

Income and wealth

Figure 18: Percentage of U.S. households carrying debt, by household income percentile, 1998 and 2001

Figure 19: Median debt of U.S. households carrying debt, by household income percentile, 1998 and 2001

Figure 20: Percentage of U.S. households carrying debt, by net worth percentile, 1998 and 2001

Figure 21: Median debt of U.S. households carrying debt, by net worth percentile, 1998 and 2001

Age

Figure 22: Percentage of U.S. households carrying debt, by age of head of household, 1998 and 2001

Figure 23: Median debt of U.S. households carrying debt, by age of head of household, 1998 and 2001

Work status

Figure 24: Percentage of U.S. households carrying debt, by work status of head of household, 1998 and 2001

Figure 25: Median debt of U.S. households carrying debt, by work status of head of household, 1998 and 2001



Competitive Landscape

Overview

Holdings of non-mortgage debt, by type of organization

Figure 26: non-mortgage debt, credit outstanding by type of financial organization holding, 2003

Full Service Banks

Major banks, unsecured loan holdings

Figure 27: Major banks, consumer unsecured loans outstanding at year end, 2002-04

Figure 28: Unsecured loan products of major banks, 2005

Major Bank Profiles

Bank of America

Citigroup

HSBC

Wells Fargo

Credit Unions

Overview

Figure 29: Number of credit unions and number of credit union members in U.S., 1999-2004

Figure 30: Personal unsecured loans outstanding at credit unions that are CUNA members, 1995-2004

Figure 31: Unsecured loan products of major credit unions, 2005

Top Credit Unions

Figure 32: Top 10 U.S. credit unions by number of members, 2004

Select Credit Union Profiles

Navy Federal Credit Union

BECU

Payday Lenders

Overview

Figure 33: Snapshot of major U.S. payday lenders, 2005

Select profiles of payday lenders

ACE Cash Express, Inc.

Advance America

Other Lenders

American General Financial Services

Capital One



Advertising and Promotion

Overview

Overall marketing spending

Figure 34: Top ten financial services companies by estimated advertising expenditures, 2003-04

Direct mail

Figure 35: Unsecured loans estimated mail volume, January 2004-March 2005

Figure 36: Top unsecured loan mailers, 2004-2005

Online

Figure 37: Online advertising spending by selected financial services companies, 2004

Individual companies

Advance America

Bank of America

Capital One

Citigroup

HSBC

Wells Fargo



The Consumer

Introduction

Ownership of unsecured loans and related products

Figure 38: Received a personal loan or payday loan in the past year, October 2005

Figure 39: Number of credit cards held, October 2005

Figure 40: Number of credit cards held, by age, October 2005

Motivation to get a personal loan

Figure 41: Circumstances to consider a personal loan, by age, October 2005

Figure 42: Concern about having enough cash to pay expenses, by household income, October 2005

Figure 43: Concern about having enough cash to pay expenses, by marital status and household size, October 2005

Choosing an unsecured loan

Figure 44: Importance of unsecured loan attributes, including loan attributes that are currently offered with credit cards, October 2005

Figure 45: Graph: Mean importance of unsecured loan attributes, by age of respondent, October 2005

Figure 46: Mean importance of unsecured loan attributes, by household income, October 2005

Figure 47: Mean importance of unsecured loan attributes, by education level of respondent, October 2005

Summary



Future and Forecast

Future trends

Lending with a purpose

Rewarding options

Payday loans are here to stay

Intergenerational lending

Home equity lending will continue to grow at the expense of personal loans

Private educational lending also on the rise

Market forecast

Overview

Methodology

Personal unsecured closed-end loan assets outstanding from all sources

Figure 48: Forecast of total U.S. personal unsecured closed-end loan assets outstanding from all sources, at current and constant prices, 2005-10

Figure 49: Graph - Forecast of estimated total U.S. unsecured, nonrevolving personal loans at current prices, 2000-10

Figure 50: Forecast of total U.S. revolving non-real estate debt, 2000-08

Figure 51: Forecast of total U.S. nonrevolving non-real estate debt

Figure 52: U.S. consumer non-real estate loans outstanding, 2000-08

Figure 53: Percentage change of U.S. consumer non-real estate loans outstanding, 2000-04



Appendix: Trade Associations



Appendix: Research Methodology

Consumer Research

Datascension, Inc. and Harris Interactive Service Bureau

Greenfield Online

ICR Surveys EXCEL

Simmons National Consumer Surveys

Technometrica TechnoExpresssm

Trade Research

Informal trade research

Formal trade research

Desk & Internet Research

Sources

Definitions

Forecasts



Appendix: What is Mintel?

Mintel Group

Mintel Reports

Mintel Premier

Mintel GNPD

Mintel Menu Insights

Mintel Comperemedia

Mintel Custom Solutions



Appendix: Direct Mail Advertising

Figure 54: Advance America payday advance direct mail advertisement, November 2005

Figure 55: Advance America payday advance direct mail advertisement, November 2005

Figure 56: CapitalOne personal loan direct mail advertisement, November 2005

Figure 57: Citibank personal loan direct mail advertisement, November 2005

Figure 58: HSBC personal loan direct mail advertisement, November 2005

Figure 59: Wells Fargo personal loan direct mail advertisement, November 2005

Figure 60: Financial 21Community Credit Union personal loan direct mail advertisement, November 2005

Figure 61: Keesler Federal Credit Union personal loan direct mail advertisement, November 2005

Figure 62: Nevada Federal Credit Union payday loan direct mail advertisement, November 2005
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