Product Type: Market Research Report
Published by: Mintel International Group Ltd.
Published: July 2006
Product Code: R560-2205Description This report will provide a perspective on annuity sales and distribution channels; the competitive marketplace;and demographics and financial behavior of deferred and immediate annuity owners. It will also address consumer attitudes about annuities and offer some insights about future initiatives within the industry.
The annuity market may well be on the threshold of experiencing significant growth. In the past, annuities have taken a back seat to mutual funds in that the mass market has not similarly embraced them. However, the current and future climate for retirement savings is changing, and that change is almost certain to shine a more favorable light on annuities as a retirement planning vehicle.
Key findings in the reports include:
- The annuity industry has an opportunity to find a broadened marketplace by replacing or complementing Social Security and employer pensions.
- Top consumer concerns about annuities are the lack of flexibility and not having the capability for leaving money to their heirs.
- Approximately 75% of all variable annuity sales included a Guaranteed Minimum Withdrawal Benefit feature.
The industry has traditionally faced a number of challenges in marketing annuity products, but providers are confronting these challenges by creating new, innovative products, increasing choice and flexibility, and giving financial advisors more reasons to recommend them. As retirement planning issues become more significant for the growing number of aging Americans, the annuity industry has an exciting opportunity to capitalize and fulfill their income needs.
In this report, Mintel clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Mintel also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.Table of Contents - INTRODUCTION AND ABBREVIATIONS
- Introduction
- Abbreviations and terms
- Abbreviations
- Terms
- EXECUTIVE SUMMARY
- Top issues and developments in the industry
- The retirement landscape
- How annuity providers are responding
- The annuity consumer
- MARKET DRIVERS
- MARKETPLACE PERCEPTION OF ANNUITIES
- Psychological resistance to annuities
- Annuities difficult to explain—even for advisors
- Retirement plan sponsor concerns about offering annuities
- RETIREMENT PLAN LANDSCAPE
- Increasing prevalence of defined contribution plans
- Figure 1: Defined benefit and defined contribution plans, 1990-2005
- Low savings rates among Americans
- Figure 2: Reported total savings and investments by age (excluding primary residence), 2005
- Figure 3: Participant decisions when leaving employer, 2004
- Figure 4: Employees who do not allocate a percentage of monthly income to retirement savings, 2005
- Postponement in addressing retirement savings needs
- Lack of knowledge about how much retirement income will be needed
- Slow sales of annuities outside of qualified plans
- Figure 5: Total annuity assets in qualified and non-qualified plans, 1995-2004
- Expanded rollover market
- Figure 6: IRA market share by holder dollars, year end 2000-04
- Rising popularity of lifecycle funds
- PRODUCT INNOVATIONS
- Rising popularity of “living benefits”
- Equity indexed annuities and regulatory issues for sales
- Other new product developments
- Appearance of secondary markets for annuities
- LEGISLATIVE ISSUES
- MARKET SIZE AND SEGMENTATION
- SEGMENTATION BY ANNUITY TYPE
- Annuity sales—fixed annuity vs variable
- Figure 7: Individual annuity considerations (estimates) of the total annuity sales market, 2001-05
- Figure 8: Fixed and variable annuity sales, 1995-2004
- Annuity sales—deferred vs immediate
- Figure 9: Sales of deferred and immediate annuities, 1996-2004
- Total variable annuity assets
- Figure 10: Variable annuity total net assets, 2004-05
- Figure 11: Total variable annuity premium activity, 2004-05
- Figure 12: Net assets in variable annuities vs mutual funds, 1995-2004
- Figure 13: Variable annuity net assets by investment objective, year end 2004
- Fixed annuity sales
- Equity indexed annuity sales
- Figure 14: Sales of equity indexed annuities, 1997-2005
- Annuity sales—qualified annuity vs nonqualified annuity
- SEGMENTATION BY DISTRIBUTION CHANNEL
- Figure 15: Sales of individual annuities by distribution channel, 2001 and 2005
- Figure 16: Distribution channel for fixed annuities, top company in channel, and top product, 2006
- Drivers for annuity sales channel preferences
- Bank sales of annuities increasing
- Figure 17: Total annuity sales by banks, 1990-2003
- Figure 18: Bank share of fixed annuity premium dollars, 1996-2005
- Figure 19: Bank share of variable annuity premiums, 1996-2005
- COMPETITIVE LANDSCAPE
- Major sellers of annuities
- Figure 20: Top ten writers of variable annuities by new sales, 2005
- Figure 21: Top ten writers of variable annuities sold through banks, 2004 and 2005
- Figure 22: Top ten writers of fixed annuities sold through banks, 2004 and 2005
- Figure 23: Top ten producers of equity index annuities, including total sales for all annuity products, 2004
- New product developments
- Qualified plans and annuities
- Simplifying annuity decisions
- Combining product features of annuities
- Adding guarantees and flexibility to income options
- Lowering fees
- Leaving annuity assets to beneficiaries
- Equity indexed annuities
- Assistance for financial advisors and retirement plan sponsors
- Marketplace for direct sales to consumers
- ADVERTISING AND PROMOTION
- Allstate
- Figure 24: Allstate Life Insurance/Lincoln Benefit Life advertisement, 2005
- AXA
- Figure 25: AXA Equitable annuity advertisement, May 2006
- UJA Federation of New York
- Figure 26: UJA Charitable retirement annuity advertisement, May 2006
- United Liberty Financial
- Figure 27: United Liberty Financial annuity advertisement, June 2005
- Fidelity
- Figure 28: Fidelity income annuity advertisement, March 2006
- ING
- Figure 29: ING SmartDesign fixed annuity print advertisement, November 2005
- New York Life
- Figure 30: New York Life LifeStages Income Annuity, January 2006
- Prudential Financial
- Figure 31: Prudential annuity print advertisement, December 2005
- THE CONSUMER
- Summary of consumer survey findings
- Understanding of and ownership of annuities
- Figure 32: Percentage of all adults who own annuity products, by gender, January-September 2005
- Figure 33: Current market value of annuities owned, by gender, January-September 2005
- Figure 34: Familiarity with annuities as an investment, by gender, June 2006
- Figure 35: Familiarity with annuities as an investment, by age, June 2006
- Figure 36: Percentage of the overall population that own annuities, by age, January-September 2005
- Figure 37: Familiarity with annuities as an investment, by income and education, June 2006
- Figure 38: Percentage of the overall population that own annuities, by income, January-September 2005
- Figure 39: Familiarity with annuities as an investment, by race/ethnicity and region, June 2006
- Perception of annuity features
- Figure 40: What respondents like best about annuities, by gender, June 2006
- Figure 41: What respondents like best about annuities, by age, June 2006
- Figure 42: What respondents like best about annuities, by income, June 2006
- Figure 43: What respondents like least about the annuities, by gender, June 2006
- Figure 44: What respondents like least about the annuities, by income, June 2006
- Figure 45: What respondents like least about the annuities, by age, June 2006
- What annuity owners think
- Figure 46: Why annuity owners purchase the annuity, by gender, June 2006
- Figure 47: Why annuity owners purchase the annuity, by age and income, June 2006
- Figure 48: Appealing features of annuities to annuity owners, by gender, June 2006
- Figure 49: Appealing features of annuities to annuity owners, by age and income, June 2006
- THE FUTURE
- FUTURE TRENDS
- Prevalence of living benefit features guaranteeing withdrawals
- Continued flexibility for annuity income options
- Emphasis on “hybrid” approach—combining deferred and immediate annuity features
- Addressing needs of lifecycle fund investors
- Annuity selection services for mass market
- More advisor sales of annuities
- Expanded education programs
- Post-retirement advice programs for retirement plans
- Figure 50: Employee interest in employer providing access to financial planners at work to help make decisions about all financial needs, 2005
- Tax policy encouraging annuitization
- Education and sales literature provided in various languages
- Targeting women
- MARKET FORECAST
- Projection of annuity sales
- Figure 51: Forecast of total US sales of annuities, at current and constant prices, 2005-09
- Variable annuities
- Figure 52: Forecast of US sales of variable annuities, at current and constant prices, 2005-09
- Fixed annuities
- Figure 53: Forecast of US sales of fixed annuities, at current and constant prices, 2005-09
- Forecast factors
- APPENDIX: TRADE ASSOCIATIONS
- APPENDIX: ADVERTISING AND PROMOTION
- Figure 54: Principal Financial Group television advertisement, 2006
- Figure 55: Prudential television advertisement, 2006
- Figure 56: Prudential television advertisement, 2006
- Figure 57: The Hartford television advertisement, 2006
- Figure 58: The Hartford television advertisement, 2006
- Figure 59: Wachovia television advertisement, 2006
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