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Annuities - US

Product Type: Market Research Report
Published by: Mintel International Group Ltd.
Published: July 2006
Product Code: R560-2205
Description
This report will provide a perspective on annuity sales and distribution channels; the competitive marketplace;and demographics and financial behavior of deferred and immediate annuity owners. It will also address consumer attitudes about annuities and offer some insights about future initiatives within the industry.

The annuity market may well be on the threshold of experiencing significant growth. In the past, annuities have taken a back seat to mutual funds in that the mass market has not similarly embraced them. However, the current and future climate for retirement savings is changing, and that change is almost certain to shine a more favorable light on annuities as a retirement planning vehicle.

Key findings in the reports include:
  • The annuity industry has an opportunity to find a broadened marketplace by replacing or complementing Social Security and employer pensions.
  • Top consumer concerns about annuities are the lack of flexibility and not having the capability for leaving money to their heirs.
  • Approximately 75% of all variable annuity sales included a Guaranteed Minimum Withdrawal Benefit feature.
The industry has traditionally faced a number of challenges in marketing annuity products, but providers are confronting these challenges by creating new, innovative products, increasing choice and flexibility, and giving financial advisors more reasons to recommend them. As retirement planning issues become more significant for the growing number of aging Americans, the annuity industry has an exciting opportunity to capitalize and fulfill their income needs.

In this report, Mintel clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Mintel also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.
Table of Contents
INTRODUCTION AND ABBREVIATIONS

Introduction

Abbreviations and terms


Abbreviations

Terms




EXECUTIVE SUMMARY

Top issues and developments in the industry

The retirement landscape

How annuity providers are responding

The annuity consumer




MARKET DRIVERS

MARKETPLACE PERCEPTION OF ANNUITIES


Psychological resistance to annuities

Annuities difficult to explain—even for advisors

Retirement plan sponsor concerns about offering annuities


RETIREMENT PLAN LANDSCAPE


Increasing prevalence of defined contribution plans


Figure 1: Defined benefit and defined contribution plans, 1990-2005


Low savings rates among Americans


Figure 2: Reported total savings and investments by age (excluding primary residence), 2005


Figure 3: Participant decisions when leaving employer, 2004


Figure 4: Employees who do not allocate a percentage of monthly income to retirement savings, 2005


Postponement in addressing retirement savings needs

Lack of knowledge about how much retirement income will be needed

Slow sales of annuities outside of qualified plans


Figure 5: Total annuity assets in qualified and non-qualified plans, 1995-2004


Expanded rollover market


Figure 6: IRA market share by holder dollars, year end 2000-04


Rising popularity of lifecycle funds


PRODUCT INNOVATIONS


Rising popularity of “living benefits”

Equity indexed annuities and regulatory issues for sales

Other new product developments

Appearance of secondary markets for annuities


LEGISLATIVE ISSUES




MARKET SIZE AND SEGMENTATION

SEGMENTATION BY ANNUITY TYPE


Annuity sales—fixed annuity vs variable


Figure 7: Individual annuity considerations (estimates) of the total annuity sales market, 2001-05


Figure 8: Fixed and variable annuity sales, 1995-2004


Annuity sales—deferred vs immediate


Figure 9: Sales of deferred and immediate annuities, 1996-2004


Total variable annuity assets


Figure 10: Variable annuity total net assets, 2004-05


Figure 11: Total variable annuity premium activity, 2004-05


Figure 12: Net assets in variable annuities vs mutual funds, 1995-2004


Figure 13: Variable annuity net assets by investment objective, year end 2004


Fixed annuity sales

Equity indexed annuity sales


Figure 14: Sales of equity indexed annuities, 1997-2005


Annuity sales—qualified annuity vs nonqualified annuity


SEGMENTATION BY DISTRIBUTION CHANNEL



Figure 15: Sales of individual annuities by distribution channel, 2001 and 2005


Figure 16: Distribution channel for fixed annuities, top company in channel, and top product, 2006


Drivers for annuity sales channel preferences

Bank sales of annuities increasing


Figure 17: Total annuity sales by banks, 1990-2003


Figure 18: Bank share of fixed annuity premium dollars, 1996-2005


Figure 19: Bank share of variable annuity premiums, 1996-2005





COMPETITIVE LANDSCAPE

Major sellers of annuities


Figure 20: Top ten writers of variable annuities by new sales, 2005


Figure 21: Top ten writers of variable annuities sold through banks, 2004 and 2005


Figure 22: Top ten writers of fixed annuities sold through banks, 2004 and 2005


Figure 23: Top ten producers of equity index annuities, including total sales for all annuity products, 2004


New product developments

Qualified plans and annuities

Simplifying annuity decisions

Combining product features of annuities

Adding guarantees and flexibility to income options

Lowering fees

Leaving annuity assets to beneficiaries

Equity indexed annuities

Assistance for financial advisors and retirement plan sponsors

Marketplace for direct sales to consumers




ADVERTISING AND PROMOTION

Allstate


Figure 24: Allstate Life Insurance/Lincoln Benefit Life advertisement, 2005


AXA


Figure 25: AXA Equitable annuity advertisement, May 2006


UJA Federation of New York


Figure 26: UJA Charitable retirement annuity advertisement, May 2006


United Liberty Financial


Figure 27: United Liberty Financial annuity advertisement, June 2005


Fidelity


Figure 28: Fidelity income annuity advertisement, March 2006


ING


Figure 29: ING SmartDesign fixed annuity print advertisement, November 2005


New York Life


Figure 30: New York Life LifeStages Income Annuity, January 2006


Prudential Financial


Figure 31: Prudential annuity print advertisement, December 2005




THE CONSUMER

Summary of consumer survey findings

Understanding of and ownership of annuities


Figure 32: Percentage of all adults who own annuity products, by gender, January-September 2005


Figure 33: Current market value of annuities owned, by gender, January-September 2005


Figure 34: Familiarity with annuities as an investment, by gender, June 2006


Figure 35: Familiarity with annuities as an investment, by age, June 2006


Figure 36: Percentage of the overall population that own annuities, by age, January-September 2005


Figure 37: Familiarity with annuities as an investment, by income and education, June 2006


Figure 38: Percentage of the overall population that own annuities, by income, January-September 2005


Figure 39: Familiarity with annuities as an investment, by race/ethnicity and region, June 2006


Perception of annuity features


Figure 40: What respondents like best about annuities, by gender, June 2006


Figure 41: What respondents like best about annuities, by age, June 2006


Figure 42: What respondents like best about annuities, by income, June 2006


Figure 43: What respondents like least about the annuities, by gender, June 2006


Figure 44: What respondents like least about the annuities, by income, June 2006


Figure 45: What respondents like least about the annuities, by age, June 2006


What annuity owners think


Figure 46: Why annuity owners purchase the annuity, by gender, June 2006


Figure 47: Why annuity owners purchase the annuity, by age and income, June 2006


Figure 48: Appealing features of annuities to annuity owners, by gender, June 2006


Figure 49: Appealing features of annuities to annuity owners, by age and income, June 2006




THE FUTURE

FUTURE TRENDS


Prevalence of living benefit features guaranteeing withdrawals

Continued flexibility for annuity income options

Emphasis on “hybrid” approach—combining deferred and immediate annuity features

Addressing needs of lifecycle fund investors

Annuity selection services for mass market

More advisor sales of annuities

Expanded education programs

Post-retirement advice programs for retirement plans


Figure 50: Employee interest in employer providing access to financial planners at work to help make decisions about all financial needs, 2005


Tax policy encouraging annuitization

Education and sales literature provided in various languages

Targeting women


MARKET FORECAST


Projection of annuity sales


Figure 51: Forecast of total US sales of annuities, at current and constant prices, 2005-09


Variable annuities


Figure 52: Forecast of US sales of variable annuities, at current and constant prices, 2005-09


Fixed annuities


Figure 53: Forecast of US sales of fixed annuities, at current and constant prices, 2005-09


Forecast factors




APPENDIX: TRADE ASSOCIATIONS




APPENDIX: ADVERTISING AND PROMOTION


Figure 54: Principal Financial Group television advertisement, 2006


Figure 55: Prudential television advertisement, 2006


Figure 56: Prudential television advertisement, 2006


Figure 57: The Hartford television advertisement, 2006


Figure 58: The Hartford television advertisement, 2006


Figure 59: Wachovia television advertisement, 2006


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