Telecoms Retailing - Europe: Industry Report

Telecoms Retailing - Europe

Product Type: Market Research Report
Published by: Mintel International Group Ltd.
Published: May 2007
Product Code: R560-2682

Description

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

background economic and demographic data
market sizes
regional retailing trends and issues
market drivers
consumer expenditure
consumer trends
leading pan-European retailers
domestic retailers
market forecasts

Table of Contents

European Insights & Opportunities
Market in Brief: €116.9 billion market; Spending on services larger than spending on equipment; Growth in telecoms services spending outpaces spending on equipment; Germany largest telecoms market in Europe; The Carphone Warehouse is the leading independent specialist in Europe; Network operators dominate the retail marketplace; MVNOs increasingly important; Hypermarkets showing increased appetite for mobile phone retail; Online sales small but growing; Outlook
European Summary: Report Scope; Telecommunications Retailing - A definition; Mobile phone retailers’ sales; Mobile phone packages; Technology definitions; Abbreviations; Technical notes; Definitions; Currencies; Country codes; VAT; Other abbreviations; The European telecommunications retail sector; The European telecommunications market size and forecast; Market size by country; Germany the largest of the five markets; Equipment spending generally low…; …and dependent on popularity of pre-paid deals; Fax machines falling out of favour; Spending on services showing strong growth; Outlook for consumer spending on telecommunications; Spending on services accounts for the majority of total spend; UK and Spain exceptions to the rule; Trends in spending expected to continue; Contract v. Pre-pay; Retail Sales and Forecasts; A difficult sector to define; Spending a better measure; Outlook and forecasts; Retailer Competitor Analysis; Trends and issues; A saturated market; New technology; Consolidation; Hypermarkets/supermarkets; Online
European Consumer Context: Fixed-line telephones; Mobile phone ownership; Mobile phone features; Features available; Features used; Percentage using features available
France: Market in Brief; Market size; Mobile phone ownership; Leading players; Forecasts; Broader Market Environment; Population ageing; Economy in trouble; Inflation; Market in Context; Consumer spending; Telecommunications spending; Category definitions; Telephone ownership & features; Fixed-line telephones; Mobile phone ownership; Mobile phones become a commodity; Type of mobile phone contract; How long with current network; Mobile phone features; Features available; Features used; Market Size and Forecast; Future; Past; Economic outlook; Telecommunications retailers prospects; Retail sales forecasts; The Consumer - Where They Shop; Where people buy; Network operators stores dominate; MVNOs also strong; Independents surprisingly weak; Hypermarkets & supermarkets; Who buys where?; Retail Competitor Analysis; Leading retailers; MVNOs; Retailer Profiles
Germany: Market in Brief; Market size; Mobile phone ownership; Leading players; Forecast; Broader Market Environment; Ageing population; Inflation; Economy looking brighter, at last; Market in Context; Telecommunications spending; Telephone ownership & features; Fixed line telephones; Mobile phone ownership; Type of mobile phone contract; How long with current network; Market Size and Forecast; Future; Past; Economic outlook; Telecommunications retailers’ prospects; Retail sales forecasts; The Consumer - Where They Shop; Who buys where?; Retail Competitor Analysis; MediaMarkt; Retailer Profiles
Italy: Market in Brief; Market size; Leading players; Forecasts; Broader Market Environment; Struggling economy; Inflation continues downward trend…; …but GDP finally moves upwards; Ageing population; The Market in Context; Consumer spending; Telecommunications spending; Category definitions; Market Size and Forecast; Future; Past; Economic outlook; Telecommunications retailers’ prospects; Miscellaneous specialists retail sales forecasts; The Consumer - Where They Shop; Where People Buy; Gifting popular in mobile phone market; Hyper/supermarkets also strong; Specialists are relatively weak; Who buys where; Retail Competitor Analysis; Leading retailers; Market is becoming more fragmented and competitive; MVNOs finally arrive in Italy in 2007; Innovation is key to gaining market share.; Retailer Profiles
Spain: Market in Brief; Market size and performance; Market leaders; Consumer behaviour; The future; Broader Market Environment; Growing population; But ageing too; Steady economic growth; Unemployment to fall; The Market in Context; Consumer spending buoyed by booming housing market; Telecommunications spending; Telephone ownership and features; Fixed-line telephone ownership; Mobile phone ownership; Multiple ownership of mobile phones; Type of mobile phone contract; How long with current mobile network; Mobile phone features; Features available; Features used; % using features available; Market Size and Forecast; Future; Past; Economic outlook; Telecommunications retailers’ prospects; Retail sales forecasts; Past trends; The Consumer - Where They Shop; Where people buy; Network operators dominate; The Phone House expands rapidly; Non-specialists; Who buys where; Retail Competitor Analysis; Leading retailers; Retailer Profiles
UK: Issues in the Market; Polarisation of usage; Retail segmentation; The role of the Internet; Complexity and transparency; Key themes; Definitions; Telephone equipment; Mobile phone packages; Technology definitions; Abbreviations; Insights and Opportunities; Market in Brief; Historical trends; Channels of distribution; Market leaders; Consumer behaviour; The future; Fast Forward Trends; Trend 1: Hire Hire; Trend 2: Death of the Middle; Trend 3: Transumer Express; Industry Insight; Key Points; The market; Future growth; It is still a deal-driven market; The network operators; The new mobile phone consumer; The next generation mobile phone store; The multi-channel challenge; Fashion & technology; Convergence; The impact of convergence; Internal Market Environment; Number of connections; Rely on mobile only?; Fixed-line telephones; Mobile phone ownership; Multiple ownership of mobile phones; Type of mobile phone contract; How long with current mobile network; Rising ownership of mobiles among children; Mobile phone features; Features available; Features used; Percentage using features available; Commoditisation; The social role of mobiles; 3G drives content?; Convergence; A highly competed market; Manufacturers moving in?; Health issues; Free calls/texts; Complexity; Broader Market Environment; Population trends; Growing population; Immigration impact; But ageing too; Household sizes getting smaller; Population implications; Strong consumer confidence; But a more cautious consumer will emerge; Market in Context; Consumer spending; Strengths and Weaknesses in the Market; Strengths; Weaknesses; Who’s Innovating?; Online services on mobile; Mobile TV; Recycling; Free services; Tariffs; Online innovation; Exclusivity; Own-label handsets; Simplicity; The manufacturers; Store formats; Retail Sector Sales and Forecast; Key points; Future; Past; Outlook; Past trends; Key points; The mobile phone market; Factors incorporated in the forecast; Where and How They Buy Mobile Phones; Key findings; Where people buy mobile phones; Orange retains pole position; CPW up and Vodafone down; Other winners and losers; Gifting is a big market; Who buys where; Specialists; No pronounced gender bias; The young like T-Mobile, O2 and other specialists; Less affluent socio-economic bias at T-Mobile; Pre-/no family lifestage is the most important; O2 has a very clearly defined audience; Non-specialists; Mobiles are a popular gift for women, teenagers and older people; Supermarkets have fairly broad appeal; But other retail outlets are biased to the young, families and urban prosperous; Who on earth doesn’t have a mobile?; Channel used for last mobile phone purchased; Who buys from which channel; Where and How They Buy Mobile Phones - Detailed Consumer Demographics; Factors Clinching Decision Where to Buy; Key findings; Topline and trend data; Deals driven; Word of mouth opportunities; Customer loyalty; Stores competing well; Price and deals; Lack of interest among older people; Opportunity for M&S; The overall package matters to the ABs; Cheap handsets are a driver for the less well off; Trust and service; Women less confident shoppers in this market; The young are motivated by good advice; The Es are influenced by store familiarity and ABs by good explanation of features; Iceland shoppers need help; Choice of network and handset; Getting the right network; How cool do I look with this?; How clinching factors vary by last store used to buy mobile phone; Factors Clinching Decision Where to Buy - Detailed Consumer Demographics; Attitudes Towards Mobile Phones and Usage; Key findings; How mobiles are used; What about the gadgets?; Has anything changed?; The mobile connection; Battle of the sexes; Age: social versus safe; Socio-economics: It’s a C thing; ACORN: it’s not about money; What’s in a handset?; Features and age; C2 bling; Can’t live without it?; Mobile teen spirit; Do the retailers stand apart?; Identifying targets; Limited use (23%); Who are the Limited use?; Only in emergencies (29%); Everydays (48%); What clinched the deal for the consumer types?; Attitudes Towards Mobile Phones and Usage - Detailed Consumer Demographics; Channels of Distribution; Fixed line equipment; Mobile handsets; Retail Competitor Analysis; Channel used for last mobile phone purchased; Evaluation; Retail Advertising and Promotion; UK advertising expenditure; Specialist mobile phone stores; Non-specialists; Mobile phone manufacturers; Brand Elements; O2; Brand qualities; Save O2; Phones 4U; Brand qualities; The right ideas - execute!; Virgin Mobile; Brand qualities; What’s stopping Virgin?; Orange; Brand qualities; Is Orange all image?; Tesco Mobile; Brand qualities; Tesco Mobile for technophobes?; Usage of brand; Attitudes towards brands; O2 seen as perfect package?; Brand satisfaction and performance; O2 conquers, Orange divides; Brand commitment; Likeability ≠ first choice?; Round up; Retailer Profiles
Retailer Profiles
3: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; e-commerce & home shopping; Advertising
Bouygues Telecom: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; e-commerce & home shopping
The Carphone Warehouse: Strategic evaluation; Network operators - friend or foe?; Diversification - a good move, but insignificant so far; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Brands; Pricing; e-commerce & home shopping; Advertising
debitel: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; e-commerce & home shopping
E-Plus: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; e-commerce & home shopping
Espace SFR: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Advertising and marketing; e-commerce & home shopping
France Telecom/Orange: Strategic evaluation; Background; Financial performance; Personal Communication Services; Home Communication Services; Convergence; Orange Business Services; Store portfolio; Retail offering; Market positioning; Product offer; Advertising & marketing; e-commerce & home shopping
Mobile Hut/Internity (Avenir Telecom): Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; e-commerce & home shopping
Orange UK: Strategic evaluation; Background; Orange quickly establishes itself in the market; Changes of ownership; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Operational issues; Advertising & marketing; e-commerce & home shopping
Phones 4U: Strategic evaluation; See what you can do without O2; A young image; Reliant on network operators; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; e-commerce & home shopping; Advertising
Tel and Com: Background; Store portfolio; Retail offering; e-commerce & home shopping
Telecom Italia: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Advertising & marketing; e-commerce & home shopping
Telefonica: Strategic evaluation; Background; Financial performance; Telefónica Moviles Spain; Revenue by activity; Customer base; Other Europe/O2 Czech Republic; Store portfolio; Spain; Espacio Movistar; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising & marketing; Loyalty points; Sponsorship; E-commerce and home shopping
Telefonica O2 Europe: Strategic evaluation; Background; O2 begins life as part of BT; European operations; Mobile Virtual Networks; Telefonica acquires O2; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Operational issues; Advertising & marketing; e-commerce & home shopping
T-Mobile Europe: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; e-commerce & home shopping
T-Mobile UK: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; e-commerce & home shopping; Advertising
Virgin Mobile: Strategic evaluation; Background; Financial performance and store portfolio; Stores
Vodafone Group: Strategic evaluation; Background; First mover advantage; Retail expansion; Mannesmann acquisition; Financial performance; Major European operations; The global and European context; Vodafone Italy; Vodafone Spain; Vodafone Germany; Store portfolio; Vodafone Connectivity Centres; MVNO deal with Asda; Retail offering; Market positioning; Product offer; Operational issues; Advertising & marketing; e-commerce & home shopping
Wind Telecommunications: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; e-commerce & home shopping

Ordering and More Information

Price and Delivery Options

MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence.