Recordable Media - UK

This report will assess the current market environment for recordable optical media, discussing the current and future impact of competing storage technologies. This is the first time that Mintel have covered this market.

Main issues

• Like photographs in the digital age, will consumers always have room in their hearts for physical storage?
• Will the advent of flash memory and cheaper hard drive storage put paid to the industry?
• Given the increasing amounts of data that consumers are faced with, will they increasingly opt for larger, faster storage options?

Issues in the Market

Main issues

Definition

Abbreviations

Market in Brief

Optical media demand high

High definition still to come?

The threat of ‘flash’ memory and networked storage

Download kiosks

Networked storage

Internal Market Environment

Key Points

Culture of copying exists in the UK

Figure 1: Attitudes towards personal data

Rise in digital music sales

Figure 2: Value sales of pre-recorded music, 2004 and 2006

Greater connectivity

Recordable Blu-Ray and HD-DVD sales flat

The format war doesn’t help

Figure 3: Attitudes towards new technology, July 2007

CDR and DVDR usage

Figure 4: Adults who have a PC at home that is used for creating/burning CDs/DVDs, 2005-07

Broader Market Environment

Key Points

High price of HD comes at a bad time

Figure 5: Trends in personal disposable income and consumer expenditure, 2002-12

Digital is becoming an ever greater part of lifestyles

Figure 6: Ownership of digital devices, 2004-07

Data gets more personal

Penetration of PCs

Figure 7: Household ownership of PCs, 2003-07

Penetration of recordable hard drives

Figure 8: Adults who have selected computer hardware at home, 2002-07

Paid-for content downloads increase

Figure 9: Value sales of pre-recorded music, 2004 and 2006

Competitive Context

Key Points

Digital overload

Figure 10: Recordable media devices used, October 2007

Personal video recorders

Video on demand

Moving away from discs to sticks?

Figure 11: Usage of recordable media devices, October 2007

Media servers

Strengths and Weaknesses in the Market

Market Size and Forecast

Key Points

Figure 12: UK (Optical) Recordable Media Market Value

The Future of the Market

Key Points

CDR and DVDR

High Definition recordable media

Networked storage

Download and burn

Companies and Brands

Imation

Memorex

TDK

Verbatim

Maxell

Advertising and Promotion and Channels to Market

Figure 13: Advertising spends by the leading optical media brands, 2003-07

Spend low across the board

This is reflected in the widespread availability of optical media

The Consumer - Usage

Which recordable media is used the most?

Figure 14: Usage of recordable media devices , October 2007

Convenience drives behaviour

Figure 15: How consumers use different types of recordable media

CDRs for music and DVDRs are used for video

Attitudes Towards Personal Data

Figure 16: Attitudes towards personal data, October 2007

The threat of MP3 players

Is backing up online that low?

No time to record

Appendix

Topline results

Figure 19: Usage of recordable media device, October 2007

Figure 20: Factors influencing purchase of recordable CDs, October 2007

Figure 21: Factors influencing purchase of recordable DVDs, October 2007

Figure 22: Factors influencing purchase of USB (memory) sticks, October 2007

Figure 23: Factors influencing purchase of memory cards, October 2007

Figure 24: Factors influencing purchase of external/portable hard drives, October 2007

Figure 25: Specific usage of recordable CDs, October 2007

Figure 26: Specific usage of Recordable DVDs, October 2007

Figure 27: Specific usage of USB (memory) sticks, October 2007

Figure 28: Specific usage of memory cards, October 2007

Figure 29: Specific usage of external/portable hard drives, October 2007

Figure 30: Attitudes towards personal data, October 2007

Detailed demographics

Figure 31: Usage of recordable media devices, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 32: Factors influencing purchase of recordable CDs, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 33: Factors influencing purchase of recordable DVDs, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 34: Factors influencing purchase of USB (memory) sticks, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 35: Factors influencing purchase of memory cards, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 36: Factors influencing purchase of external/portable hard drive, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 37: Specific usage of recordable CDs, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 38: Specific usage of Recordable DVDs, by gender, age, region, socio-economic group, Newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 39: Specific usage of USB (memory) sticks, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 40: Specific usage of memory cards, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 41: Specific usage of external/portable hard drives, gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007

Figure 42: Attitudes towards ersonal data, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007