Market Re-forecasts: Household - US

Mintel has undertaken some bold initiatives that provide crucial insight into current market conditions and approaches to a range of markets moving forward. Most dramatically, Mintel conducted an exhaustive re-evaluation of consumer market forecasts of our reports.

What this means is that you can now see, in a side-by-side comparison, how Mintel viewed the market at the time a report was published, and how we view projected market growth given the current recession. Each reforecast includes a brief statement of the new forecast, reasons for the change, and an overall assessment of the current state of the market.

INTRODUCTION: REFORECASTING PUTS MARKETS IN FRESH LIGHT

Intelligent planning brings opportunities

Fresh insight for making smart decisions

AIR FRESHENERS

Key points

Market size and forecast March, 2009

Figure 1: FDMx sales of air fresheners, at current prices, 2003-13

Figure 2: FDMx sales of air fresheners, at inflation-adjusted prices, 2003-13

Figure 3: FDMx sales of home air fresheners, 2003-13

Figure 4: FDMx sales of automobile air fresheners, 2003-13

Figure 5: FDMx sales of potpourri/sachets, 2003-13

Market size and forecast originally published December 2008

Figure 6: FDMx sales of air fresheners, at current prices, 2003-13

Figure 7: FDMx sales of home air fresheners, 2003-13

Figure 8: FDMx sales of automobile air fresheners, 2003-13

Figure 9: FDMx sales of potpourri/sachets, 2003-13

Figure 10: FDMx sales of trash can deodorizers, 2003-08

AIR TREATMENT

Key points

Market size and forecast - January 12, 2009

Figure 11: Total U.S. sales of air treatment appliances, at current prices, 2003-13

Figure 12: Total U.S. sales of air treatment appliances, at inflation-adjusted prices, 2003-13

Market size and forecast originally published from November 2007

Figure 13: Total U.S. sales of air treatment appliances, at current and constant prices, 2002-07

Figure 14: Forecast of total U.S. supplier sales of air treatment appliances, at current and constant prices, 2007-12

Figure 15: Sales of room air conditioners, at current and constant prices, 2002-07

Figure 16: Forecast of U.S. supplier sales of room air conditioners, at current and constant prices, 2007-12

Figure 17: Sales of dehumidifiers, at current and constant prices, 2002-07

Figure 18: Forecast of U.S. supplier sales of dehumidifiers, at current and constant prices, 2007-12

Figure 19: Sales of air cleaners, at current and constant prices, 2002-07

Figure 20: Forecast of U.S. supplier sales of air cleaners, at current and constant prices, 2007-12

Figure 21: Sales of portable heaters, at current and constant prices, 2002-07

Figure 22: Forecast of U.S. supplier sales of portable heaters, at current and constant prices, 2007-12

Figure 23: Sales of humidifiers, at current and constant prices, 2002-07

Figure 24: Forecast of U.S. supplier sales of humidifiers, at current and constant prices, 2007-12

CANDLES

Key points

Market size and forecast - January 2009

Figure 25: Total U.S. sales and forecast of candles, at current prices, 2003-13

Figure 26: Total U.S. sales and forecast of candles, at inflation-adjusted prices, 2003-13

Market size and forecast - February 2008

Figure 27: Total U.S. sales and forecast of candles, at current prices, 2002-12

Figure 28: Total U.S. sales and forecast of candles, at inflation-adjusted prices, 2002-12

COOKWARE

Key points

Market size and forecast - January 26, 2009

Figure 29: Total U.S. sales of cookware, at current prices, 2003-13

Figure 30: Total U.S. sales of cookware, at inflation-adjusted prices, 2003-13

Market size and forecast originally published from September 2008

Figure 31: Total U.S. sales of cookware, at current prices, 2002-12

Figure 32: Total U.S. sales of cookware, at inflation-adjusted prices, 2002-12

DISHWASHERS, REFRIGERATORS AND FREEZERS

Key points

Market size and forecast, February 2009

Figure 33: Total U.S. retail sales of food preservation and kitchen cleanup appliances, at current prices,

2003-13

Figure 34: Total U.S. retail sales of food preservation and kitchen cleanup appliances, at constant prices, 2003-13

Figure 35: Sales of refrigerators and freezers, at current prices, 2003-13

Figure 36: Sales of kitchen cleanup (dishwashers, garbage disposals, and range hoods, at current prices 2003-13

Market size and forecast originally published August 2007

Figure 37: Total U.S. retail sales of food preservation and kitchen cleanup appliances, at current and constant prices, 2001-06

Figure 38: Total forecast of total U.S. sales of food preservation and kitchen cleanup appliances, at current and constant prices, 2006-09

Figure 39: Sales of refrigerators and freezers, at current and constant prices, 2001-06

Figure 40: Sales of kitchen cleanup appliances, at current and constant prices, 2001-06

HOME FURNITURE

Key points

Market size and forecast - January 12, 2009

Figure 41: Total U.S. sales of home furniture, at current prices, 2002-12

Figure 42: Total U.S. sales of home furniture, at inflation-adjusted prices, 2002-12

Market size and forecast originally published from March 2008

Figure 43: Total U.S. sales of home furniture, at current prices, 2002-12

Figure 44: Total U.S. sales of home furniture, at inflation-adjusted prices, 2002-12

Figure 45: U.S. sales and forecast of dining room, living room and bedroom furniture (excluding bedding and upholstered furniture), at current prices, 2002-12

Figure 46: U.S. sales and forecast of all other furniture (outdoor, office, computer, kitchen), at current prices, 2002-12

Figure 47: U.S. sales and forecast of upholstery, at current prices, 2002-12

Figure 48: U.S. sales and forecast of bedding and bedding furniture, at current prices, 2002-12

HOME LAUNDRY

Key points

Market size and forecast - January 31, 2009

Figure 49: Total U.S. sales and forecast of home laundry products, at current prices, 2003-13

Figure 50: Total U.S. sales and forecast of home laundry products, at inflation-adjusted prices, 2003-13

Market size and forecast originally published from June 2008

Figure 51: Total U.S. sales and forecast of home laundry products, at current prices, 2002-12

Figure 52: Total U.S. sales and forecast of home laundry products, at inflation-adjusted prices, 2002-12

Figure 53: U.S. sales and forecast of laundry detergent, at current prices, 2002-12

Figure 54: U.S. sales and forecast of fabric softener liquid, at current prices, 2002-12

Figure 55: U.S. sales and forecast of fabric softener sheets, at current prices, 2002-12

Figure 56: U.S. sales and forecast of laundry care products, at current prices, 2002-12

Figure 57: U.S. sales and forecast of bleach products, at current prices, 2002-12

HOUSEHOLD CLEANING PRODUCTS: THE MARKET

Key points

Market size and forecast - January 12, 2009

Figure 58: Total U.S. sales of household cleaners, at current prices, 2003-13

Figure 59: Total U.S. sales of household cleaning products, at inflation-adjusted prices, 2003-13

Market size and forecast originally published May 2008

Figure 60: Total U.S. sales and forecast of household cleaning products, at current prices, 2002-12

Figure 61: Total U.S. sales and forecast of household cleaning products, at inflation adjusted prices, 2002-12

Figure 62: FDMx sales and forecast of household cleaning products, at current prices, by segment, 2002-12

Figure 63: FDMx sales and forecast of household surface cleaners, at current prices, 2002-12

Figure 64: FDMx sales and forecast of rug/upholstery/fabric cleaners, at current prices, 2002-12

Figure 66: FDMx sales and forecast of cleaning cloths/wipes, at current prices, 2002-12

Figure 67: FDMx sales and forecast of furniture polish, at current prices, 2002-12

Figure 68: FDMx sales and forecast of floor cleaners/wax removers, at current prices, 2002-12

PEST CONTROL

Key points

Market size and forecast - January 31, 2009

Figure 69: Total U.S. sales and forecast of pest control services and retail products, at current prices, 2003-13

Figure 70: Total U.S. sales and forecast of pest control services and retail products, at inflation-adjusted prices, 2003-13

Market size and forecast originally published February 2008

Figure 71: Total U.S. sales and forecast of pest control services and retail products, at current prices, 2002-12

Figure 72: Total U.S. sales and forecast of pest control services and retail products, at inflation-adjusted prices, 2002-12

PLUMBING SUPPLIES AND SERVICES

Key points

Market size and forecast - January 12, 2009

Figure 73: Total U.S. retail sales and forecast of plumbing supplies and services, at current prices, 2003-13

Figure 74: Total U.S. retail sales and forecast of plumbing supplies and services, at inflation adjusted prices, 2003-13

Figure 75: Sales of plumbing services, at current prices, 2003-13

Figure 76: Forecast of U.S. sales of plumbing services, at inflation adjusted prices, 2003-13

Figure 77: Sales of plumbing supplies, at current prices, 2003-13

Figure 78: Forecast of U.S. sales of plumbing supplies, at inflation adjusted prices, 2003-13

Market size and forecast originally published September 2007

Figure 79: Total U.S. retail sales of plumbing supplies and services, at current and constant prices, 2001-07

Figure 80: Forecast of total U.S. sales of plumbing supplies and services, at current and constant prices, 2007-12

Figure 81: Sales of plumbing services, at current and constant prices, 2001-07

Figure 82: Forecast of U.S. sales of plumbing services, at current and constant prices, 2007-12

Figure 83: Sales of plumbing supplies, at current and constant prices, 2001-07

Figure 84: Forecast of U.S. sales of plumbing supplies, at current and constant prices, 2007-12

RESIDENTIAL FLOORING

Key points

Market size and forecast - January 12, 2009

Figure 85: Total U.S. wholesale sales and forecast of floor covering products, at current prices, 2003-13

Figure 86: Total U.S. wholesale sales and forecast of floor covering products, at inflation-adjusted prices, 2003-13

Market size and forecast originally published from October 2007

Figure 87: Total U.S. wholesale sales of floor covering products, at current and constant prices, 2002-07

Figure 88: Forecast of total U.S. wholesale sales of floor covering products, at current and constant prices, 2007-12

SMALL KITCHEN APPLIANCES

Key points

Market size and forecast, February 2009

Figure 89: Total U.S. sales and forecast of small kitchen appliances at current prices, 2003-13

Figure 90: Total U.S. sales and forecast of small kitchen appliances at inflation adjusted prices, 2003-13

Figure 91: Shipments of food preparation appliances, 2003-08

Figure 92: Shipments of small cooking appliances, 2003-08

Figure 93: U.S. units and forecast of beverage-making appliance shipments, 2003-08

STOVES AND RANGES

Key points

Market size and forecast - January 12, 2009

Figure 94: Total U.S. manufacturer sales of stoves, ranges, and oven, at current prices, 2003-13

Figure 95: Total U.S. manufacturer sales of stoves, ranges, and oven, at inflation-adjusted prices, 2003-13

Market size and forecast originally published September 2007

Figure 96: Total U.S. manufacturer sales of stoves, ranges, and ovens, at current and constant prices, 2002-07..53

Figure 97: Forecast of total U.S. manufacturer sales of stoves, ranges, and ovens, at current and constant prices, 2007-12

Figure 98: Manufacturer sales of electric ranges and stoves, at current and constant prices, 2002-07

Figure 99: Forecast of U.S. manufacturer sales of electric ranges and stoves, at current and constant prices, 2007-12

Figure 100: Manufacturer sales of gas ranges and stoves, at current and constant prices, 2002-07

Figure 101: Forecast of U.S. manufacturer sales of gas ranges and stoves, at current and constant prices, 2007-12

Figure 102: Manufacturer sales of microwave ovens, at current and constant prices, 2002-07

Figure 103: Forecast of U.S. manufacturer sales of microwave ovens, at current and constant prices, 2007-12

VACUUM CLEANERS

Key points

Market size and forecast, March 2009

Figure 104: U.S. sales and forecast of vacuums, at current prices, 2003-13

Figure 105: U.S. sales and forecast of vacuums, at inflation-adjusted prices, 2003-13

Figure 106: U.S. sales and forecast of upright vacuums, at current prices, 2003-13

Figure 107: U.S. sales and forecast of extractors, at current prices, 2003-13

Figure 108: U.S. sales and forecast of stick/handheld vacuums, at current prices, 2003-13

Figure 109: U.S. sales and forecast of canister vacuums, at current prices, 2003-13

Market size and forecast originally published November 2008

Figure 110: U.S. sales and forecast of vacuums, at current prices, 2003-11

Figure 111: U.S. sales and forecast of upright vacuums, at current prices, 2003-11

Figure 112: U.S. sales and forecast of extractors, at current prices, 2003-11

Figure 113: U.S. sales and forecast of stick/handheld vacuums, at current prices, 2003-11

Figure 114: U.S. sales and forecast of canister vacuums, at current prices, 2003-11

WASHERS AND DRYERS

Key points

Market size and forecast - January 12, 2009

Figure 115: Total U.S. sales and forecast of washers and dryers, at current prices, 2003-13

Figure 116: Total U.S. sales and forecast of washers and dryers, at inflation-adjusted prices, 2003-13

Market size and forecast originally published July 2008

Figure 117: Total U.S. sales and forecast of washers and dryers at current prices, 2003-11

Figure 118: Total U.S. sales and forecast of washers and dryers at inflation adjusted prices, 2003-11

Figure 119: U.S. sales and forecast of washers, in inflation-adjusted prices, 2003-11

Figure 120: U.S. sales and forecast of washers, in inflation-adjusted prices, 2003-11

Figure 121: U.S. sales and forecast of dryers at constant prices, 2003-11

Figure 122: U.S. sales and forecast of dryers at inflation-ajdusted prices, 2003-11

WATER FILTRATION

Key points

Market size and forecast - January 12, 2009

Figure 123: Sales of water filtration products, at current prices, 2003-13

Figure 124: Sales of water filtration products, at inflation-adjusted prices, 2003-13

Market size and forecast originally published from January 2008

Figure 125: U.S. retail sales of water filtration products at current and constant prices, 2002-07

Figure 126: Forecast of total U.S. retail sales of water filtration products, at current and constant prices, 2007-12