Product Type: Market Research Report
Published by: Mintel International Group Ltd.
Published: May 2009
Product Code: R560-3894Description European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
Each report contains comprehensive analysis into:
- Market sizes
- Market trends
- Leading manufacturers
- Consumer trends
- Sales forecasts
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
Table of Contents - ISSUES IN THE MARKET
- Definition
- Consumer research
- Abbreviations
- MARKET IN BRIEF
- A nation of gastronomes?
- Quality rules
- Innovation boosts soup sales
- Future
- INTERNAL MARKET ENVIRONMENT
- Key points
- Eating for pleasure - and health
- Diet and health goes political
- Can't cook - but want to cook?
- Regional and premium key drivers - but ethnic gains ground
- Celebrity endorsement wins fans
- Equipped for convenience
- Figure 1: Ownership of microwave ovens, freezers and combined fridge/freezers, by country, 2008
- Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge/freezers, 2004-08
- Figure 3: Ownership of microwave ovens, freezers and combined fridge/freezers, by demographic subgroup,
- 2008
- Not a takeaway nation
- Figure 4: Trends in frequency of eating fast foods and eating out, 2004-08
- BROADER MARKET ENVIRONMENT
- Key points
- Rethinking the youth strategy
- Figure 5: Trends in French population, by age, 2003-13
- Pressure of work lessens time for cooking
- Figure 6: Trends in French employment, by gender, 2002-06
- Figure 7: Comparison of working hours, 2004 and 2007
- Rising demand for smaller formats
- Figure 8: The changing French household structure, 2003-07
- Economic climate
- Figure 9: Trends in French PDI, consumer expenditure and GDP, at current prices, 2003-13
- WHO’S INNOVATING?
- Key points
- Innovation keeps it fresh
- Figure 10: Percentage of new product launches of selected convenience foods, by country, 2006-08
- Own-label vs brands
- Figure 11: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
- Convenience first - healthiness later
- Figure 12: Number of new product launches in convenience foods in France, by positioning, 2006-08
- New product trends
- The onward march of single-serve
- A lighter touch
- Going for the gourmets
- Flavours go global
- French regional continues to play well
- Healthy now the bottom line
- If you must snack, then snack well…
- MARKET SIZE, SEGMENTATION AND FORECAST
- Key points
- Plats cuisinés call the shots
- Ready meals
- Figure 13: French retail value sales of ready meals, at current and constant prices, 2004-14
- Chilled puts in positive performance
- Figure 14: French retail value sales of ready meals, by type, 2006-08
- Short shelf-life
- Into the frying pan
- Pizza
- Figure 15: French retail value sales of pizza, at current and constant prices, 2004-14
- Figure 16: French retail value sales of pizza, by type, 2006-08
- Soup
- Figure 17: French retail value sales of soup, at current and constant prices, 2004-14
- Figure 18: French retail value sales of soup, by type, 2006-08
- Cooking sauces
- Figure 19: French retail value sales of cooking sauces, at current and constant prices, 2004-14
- Figure 20: French retail value sales of cooking sauces, by type, 2006-08
- Prospects
- Factors used in the forecast
- MARKET SHARE
- Key points
- Maggi rules frozen - but own-label makes headway
- Figure 21: Manufacturers’/brand shares in frozen ready meals, value, 2006-08
- Fleury Michon rules chilled - but own-label looms ever larger
- Figure 22: Manufacturers’/brand value shares in chilled single-portion ready meals, 2006-08
- Buitoni dominates in pizza
- Figure 23: Manufacturers’/brand value shares in frozen pizza, 2006-08
- Other sectors
- COMPANIES AND PRODUCTS
- Fleury Michon
- Marie Groupe Uniq
- Nestlé
- Findus
- Weight Watchers
- Other suppliers
- THE CONSUMER - PAN-EUROPEAN OVERVIEW
- Key points
- Fine eating gives way to convenience
- Figure 24: Use of selected foods, by country, 2008
- And the French eat as regularly as everyone else (almost)
- Figure 25: Frequency of consumption of selected convenience foods, by country, 2008
- THE CONSUMER - TRENDS IN FRANCE
- Key points
- Winners and losers
- Figure 26: Trends in penetration and usage of selected convenience foods in France, 2004-08
- Loyal consumers are eating more
- THE CONSUMER - USERS OF CONVENIENCE FOODS
- Key points
- It's very much a 'man thing'
- Lack of interest from over 50s
- Detailed demographics
- Figure 27: Penetration of using convenience foods, by demographic sub-group, 2008
- Figure 28: Penetration and frequency of using ready meals, by demographic sub-group, 2008
- Figure 29: Penetration and frequency of using pizza, by demographic sub-group, 2008
- Figure 30: Penetration and frequency of using soup, by demographic sub-group, 2008
- Figure 31: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
- THE CONSUMER - ATTITUDES
- Key points
- A nation of would-be cooks in a hurry?
- Figure 32: Attitudes towards cooking and meal occasions, by country, 2008
- It's quality that counts
- Figure 33: Attitudes towards food quality, by country, 2008
- APPENDIX: RESEARCH METHODOLOGY
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