Product Type: Market Research Report
Published by: Mintel International Group Ltd.
Published: May 2009
Product Code: R560-3899Description We are what we eat - and what we drive and wear and, increasingly, how we live. The credit crunch and the rapid collapse of hitherto solid financial institutions are calling into question many of the basic assumptions on which modern consumer societies are structured. The pursuit of growth at all costs and the unspoken assertion that profit and acquisition are the chief goals of life are being called into question, especially as people lose their jobs and find it difficult to sell their houses.
A move away from the processed, the convenient, the instant, towards the more lasting and the more fulfilling may well characterise the years yet to come. Convenience eating is likely to lose some of its appeal in this context and the industry will need to find a new way forward, very possibly through offering its consumers assistance in returning to more creative and rewarding kitchen time, but without the drudgery of preparation entirely from scratch.
Table of Contents - ISSUES IN THE MARKET
- Definition
- Consumer research
- Abbreviations
- MARKET IN BRIEF
- Ready meals rule
- Superfoods give way to value
- Return to home cooking
- Own-label dominates
- Future
- INTERNAL MARKET ENVIRONMENT
- Key points
- At your convenience
- Healthiness vies with convenience
- And the premium sector is suffering…
- We have the technology
- Figure 1: Ownership of microwave ovens, freezers and combined fridge/freezers, by country, 2008
- Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge/freezers, 2004-08
- Figure 3: Ownership of microwave ovens, freezers and combined fridge/freezer, by demographic sub-group,
- 2008
- Take it away…
- Figure 4: Trends in frequency of eating fast foods and eating out, 2004-08
- Food expenditure
- Figure 5: UK household final consumption expenditure on food, 2003-08
- The trends are (broadly) healthier
- Figure 6: Household purchased quantities of food, by type, 2004/05-2007
- BROADER MARKET ENVIRONMENT
- Key points
- Older - and wiser?
- Figure 7: Structure of the UK population, by age, 2003-13
- Figure 8: Structure of the UK population, by age and gender, 2003-13
- Women buy - but more men eat
- Figure 9: UK population, by socio-economic group, 2003-13
- The influence of affluence
- Working hours put pressure on spare time
- Figure 10: UK workforce and employment, by gender, 2003-13
- Figure 11: Comparison of working hours, 2004 and 2007
- Singles change the landscape
- Figure 12: The changing structure of UK households, 1971-2006
- Consumer prosperity
- Figure 13: Trends in personal disposable income and consumer expenditure, 2003-13
- WHO’S INNOVATING?
- Key points
- UK market gets most attention
- Figure 14: Percentage of new product launches of selected convenience foods, by country, 2006-08
- Own-label in the vanguard
- Figure 15: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
- Easy on the additives - but keep it convenient
- Figure 16: Number of new product launches in convenience foods in the UK, by positioning, 2006-08
- New product trends
- Premium presses all the buttons
- But the credit crunch drives value
- Authenticity combines with free-from
- All the recipes of the world…
- Ready meals - naturally
- Low-fat…plus
- Feel the quality
- Brand it like Beckham
- MARKET SIZE, SEGMENTATION AND FORECAST
- Key points
- Ready meals
- Figure 17: UK retail value sales of ready meals, at current and constant prices, 2004-14
- Figure 18: Retail value sales of ready meals, by type, 2006-08
- Cooking sauces
- Figure 19: UK retail value sales of cooking sauces, at current and constant prices, 2004-14
- Figure 20: Retail value sales of cooking sauces, by type, 2006-08
- Pizza
- Figure 21: UK retail value sales of pizza, at current and constant prices, 2004-14
- Figure 22: Retail value sales of pizza, by type, 2006-08
- Soup
- Figure 23: UK retail value sales of soup, at current and constant prices, 2004-14
- Figure 24: Retail value sales of soup, by type, 2006-08
- Prospects
- Factors used in the forecast
- MARKET SHARE
- Key points
- Tesco and Marks & Spencer neck and neck
- Figure 25: Retailer shares in chilled ready meals, 2006-08
- Brands bigger in frozen
- Figure 26: Brand shares in frozen ready meals, value, 2006-08
- Sauces dominated by top three manufacturers
- Figure 27: Brand shares in cooking sauces, value, 2006-08
- A pizza a day
- Figure 28: Brand shares in frozen pizza, value, 2006-08
- Heinz unchallenged in soups
- Figure 29: Brand shares in soups, value, 2006-08
- COMPANIES AND PRODUCTS
- Tesco
- Marks & Spencer
- Sainsbury’s
- HJ Heinz
- Premier Foods
- Unilever Bestfoods
- CONSUMER - PAN-EUROPEAN OVERVIEW
- Key points
- The least 'processed' are the most popular
- Figure 30: Use of selected foods, by country, 2008
- Frozen saves time
- Figure 31: Frequency of consumption/expenditure of selected convenience foods, by country, 2008
- THE CONSUMER - TRENDS IN GB
- Key points
- A slow move to 'healthier' convenience?
- Figure 32: Penetration and frequency of consumption of selected convenience foods in GB, 2004-08
- Not so many using, but using more often
- THE CONSUMER - USERS OF CONVENIENCE FOODS
- Key points
- Younger people and men eat more conveniently
- Detailed demographics
- Figure 33: Penetration and frequency of using ready meals, by demographic sub-group, 2008
- Figure 34: Penetration and frequency of using pizzas, by demographic sub-group, 2008
- Figure 35: Penetration and frequency of using soup, by demographic sub-group, 2008
- Figure 36: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
- CONSUMER - USAGE AND ATTITUDES
- Key points
- Over half enjoy cooking - so why not cook?
- Figure 37: Attitudes towards cooking and meal occasions, by country, 2008
- Quality is a premium worth paying
- Figure 38: Attitudes towards food quality, by country, 2008
- APPENDIX: RESEARCH METHODOLOGY
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