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Sub-prime Lending: Entering the Mainstream

Product Type: Market Research Report
Published by: Mintel International Group Ltd.
Published: September 2002
Product Code: R560-567
Description
This report examines the current operating environment, the key players and the issues affecting the UK sub-prime lending market. Some commentators refer to it as the impaired credit or non-status credit market. In recent years sub-prime lending has become an increasingly important business line for a growing number of new and existing financial services businesses in the UK, providing many new jobs in different regions of the country. The growth of sub-prime lending in the UK has primarily been the result of the successful transfer of business models from the US. These models enable potential borrowers who do not pass the credit scoring threshold of mainstream lenders to be eligible for credit, albeit at higher rates and for lower amounts. Sub-prime lending is mostly applied to the mortgage market, but is also found in the car finance, personal loan and credit card markets. Last year Mintel's Sub-Prime Lending report estimated the overall number of sub-prime consumers to be 3.2 million, rising to 3.65 million in 2005, depending on underlying economic and socio-demographic trends. Sub-prime lenders have been greatly aided by being launched during a period when the UK economy has been particularly buoyant on the back of strong employment growth, rising incomes and low interest rates. With competition among lending institutions intense, and margins on mainstream consumer credit (mainly credit cards, personal loans and car finance plans) and mortgage lending being squeezed, much greater interest is now being shown in the sub-prime market as a target business area for acquiring higher margin lending business. High risk is not necessarily a bad risk. For many years home credit companies in the UK have operated in the low- and moderate-income (LMI) segment, providing low value credit, collected door to door on a weekly basis by a team of agents. Many of these clients will be 'sub-prime' should they seek other credit facilities, although they have a very different business model to the new breed of US style sub-prime lenders. Using a mixture of trade, desk and specially commissioned consumer research, this report updates Mintel's 2001 Sub-Prime Lending report against a backdrop of concerns over indebtedness, financial exclusion, economic uncertainties and increasing legislation.
Table of Contents

Introduction and Abbreviations


Global information and research

Consumer research

ACORN

Abbreviations

Executive Summary


Credit providers see better revenue prospects in sub-prime market

Sub-prime mortgage market dominated by young specialised lenders

Far greater variation in consumer credit market of sub-prime lenders

Growing regulation will stifle innovation

The future is hard to see...but the sub-prime market is well-established

Background


Born in the USA

A range of definitions

Sub-prime is the most used term in the mortgage market

Financially marginalised rather than sub-prime tends to define the consumer credit market

Too much debt?

Growing consumer protection

Market Factors


A legacy of the early-1990s recession

The need to boost margins attracts new entrants

Sustainability of home ownership

New social trends

A benign economic climate

Figure 1: Consumer confidence, by income band, January 1996-July 2002

Figure 2: Index of households' present financial position - highest and lowest income bands, July 2001-July 2002

People and Technology

Concern over credit repair companies

Negative publicity over onerous credit terms will always paint a poor picture of the sector

High DMC adspend attracts customers

Market Size and Segmentation


Mortgage lending - up, up and away

The emergence of new players

Figure 3: Gross advances, by lender type, 1996-2001

Mintel consumer research suggests 20% of mortgages may be sub-prime

Figure 4: Mortgage holding and credit experience, July 2002

How the sub-prime mortgage industry works

Underwriting skills at the heart of sub-prime mortgage business model

Securitisation ensures healthy margins can be achieved

Packagers are a vital part of the process

Consumer credit - continuing to fuel the economy

Figure 5: Consumer finance market activity, May 2002

Figure 6: Types of lender used, 1998-2002

Rise in near-prime credit card accounts

Figure 7: Credit cards in issue, number of transactions and average card expenditure, 1996-2001

Some 5% of card holders are estimated to be 'sub-prime' borrowers

Unsecured personal loans show rapid increase in take-up

Figure 8: Purpose of unsecured loans, 2000

Almost 1 in 10 personal loan holders are sub-prime

Motor Finance

Car demand at record levels

Figure 9: The consumer car finance market, by type of car, 1995-2001

Types of finance

The car finance market attracts sub-prime lenders

Products and Providers


Growing range of mortgage products to choose from

Self-certification mortgages

Current Account mortgages

Narrowing of gap between features of mainstream and sub-prime mortgages

Doubling of number of sub/near-prime mortgage providers in past year

More mainstream lenders likely to enter the market

GMAC-RFC and Kensington are market leaders in the sub-prime mortgage market

GMAC-RFC

Kensington Mortgage Company

Consumer Credit

Consumer credit providers offer more flexibility

Consolidation loans offer 'an easy way out of debt'

Baines & Ernst

Secured personal loans allow lenders to avoid high APRs

Brokers play a key role in the personal loan market

Ocean Finance

Freedom Finance

Personal loans for the less affluent

Provident Financial

Cattles

Credit cards are available, but at a price

The UK impaired credit card market lags behind that of the US

Linking finance to used cars

Yes Car Credit

Advertising


Freedom Finance and Ocean Finance both spent £7.7 million on advertising in the last year

Figure 10: Personal loan advertising expenditure, with selected specialist lenders, years to June 2001 and June 2002

Sub-prime car finance providers heavily promote their services

Figure 11: Car finance advertising expenditure (excluding manufacturer schemes), years to June 2001 and June 2002

Mortgage advertising expenditure falls sharply in the last year

Figure 12: Mortgage advertising expenditure, with selected specialist lenders, years to June 2001 and June 2002

The Consumer


Slight increase in penetration in credit products held

Figure 13: Ownership of main credit products, July 2001 and July 2002

Credit product growth strongest among C2DE social groups

Figure 14: Credit product penetration, by socio-economic group and age group combined,

July 2001 and July 2002

Sharp increase in credit penetration among low income households

Figure 15: Credit product penentration, by low-income households, July 2001 and July 2002

Figure 16: Credit product penetration, by age finished full-time education, July 2001 and July 2002

A ready availability of consumer credit

Figure 17: Experience of obtaining consumer credit, July 2002

C2DEs 16-34 most likely to be refused credit

Figure 18: Experience of obtaining consumer credit, by socio-economic/age group, July 2002

The family lifestage group have the most pressing credit needs

Figure 19: Experience of obtaining credit, by lifestage, July 2002

Single parent families are most likely to seek sub-prime consumer credit

Figure 20: The effect of children and marriage on the demand for credit, July 2002

Profile of consumer credit users

Figure 21: Profile of consumer credit users, July 2002

Current account providers are the favoured source of finance

Figure 22: Sources of finance applied to, by age/socio-economic group, July 2002

Credit sought from a much wider number of sources by non-mainstream borrowers

Figure 23: Sources of consumer credit applied to, by type of borrower, July 2002

Take up of credit broadly in line with applications

Figure 24: Sources of finance used, by age/socio-economic group, July 2002

Credit less easy to obtain for non-mainstream borrowers

Figure 25: Sources of finance used, by type of borrower, July 2002

Figure 26: Differences in credit application/usage between mainstream and non-mainstream borrowers, by source of finance, July 2002

Mortgages and the sub-prime market

Around 1 in 10 mortgage applicants are sub-prime

Figure 27: Mortgage application experience, by age and socio-economic group combined, August 2002

People from low/no income pre-families and families most likely to be sub-prime mortgage applicants

Figure 28: Mortgage application experience, by lifestage, August 2002

Sub-prime borrowers most likely to apply at another bank or building society for a mortgage

Figure 29: Mortgage application channel preferences, prime and sub-prime borrowers,
Aug-02

Figure 30: Remortgage application channel preferences, sub-prime borrowers, August 2002

Future Influences and Conclusions


The economy a key influence going forward

Competition will continue to favour sub-prime borrowers

Consumers accepting debt as a fact of life

Regulation set to impact the sub-prime market

Final thoughts

Forecast


Favourable environment for expansion

Population forecasts are promising for providers

Figure 31: Sub-prime consumers, by socio-demographic segment, July 2002

Figure 32: The effect of future socio-demographic trends on potential target numbers for sub-prime lenders, 2002-06

Appendix: Research methodology


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