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Sugar Confectionery - Pan-European Overview - EuropeProduct Type: Market Research ReportPublished by: Mintel International Group Ltd. Published: October 2003 Product Code: R560-860 Description Mintel defines sugar confectionery as being all confectionery products other than chocolate, cereal and biscuit confectionery. This report examines a defined sugar confectionery market that covers: fruits, gums and jellies; toffee and fudge; liquorice; boiled sweets, mints and chewing gum in all formats and packaging, including tubes, bags and cartons, loose sweets, pick 'n' mix, and shaped and novelty confectionery. Artificially sweetened confectionery items under these formats are included in this report, even if they are described as 'sugar-free'. Pastilles and chewing gums for the treatment of oral lesions, such as mouth ulcers, and confectionery format products that have active ingredients (antibacterial or local anaesthetics) to treat sore throats, are excluded. Medicated confectionery products are also excluded. Table of Contents Introduction Definition Executive Summary France Low consumption of sugar confectionery... But high consumption of chewing gum... Supermarkets and hypermarkets dominate sales... Cadbury leads the market... Healthy new products... Sweet-toothed youth... A sugar-free future...? Germany Suppliers try to overcome bad reputation of sugar Innovations keep the market alive Market grows, but prices fall Trading base, already massive, may grow further Some 600 specialist shops cater for the sweet tooth Non-grocery outlets gaining clientele Market dominated by two big brands: Haribo and Wrigley Youngsters demand new shapes and flavours Gum mainly for the young Market polarisation likely in future Healthier sweets to do better Italy Mature market with little growth Sugar-free and functional are growth areas Children remain the core consumers, but middle-aged offer potential Chewing gum particularly popular in Italy International suppliers lead the market Impulse purchasing accounts for a third of sales Functional and added-benefit is the way forward Spain Spaniards not the biggest confectionery consumers Euro inflation boosts market Sugar-free drives sales Impulse outlets losing share to grocery distribution Multinationals lead Sweets can form part of a healthy diet UK Unfavourable demographics The battle for pocket money spend The health issue Declining market size Gums and jellies form largest sector Multinationals dominate Adspend fluctuates Grocery multiples control distribution Sweetest teeth in Europe? Fruit pastilles the most popular product The future may not be so encouraging Market Drivers Sugar confectionery is primarily aimed at the younger age groups Figure 1: Total population, by age, 2002 Presence of children in household leads to higher consumption of sugar confectionery Figure 2: Number of households, by size, by country, 2001 Market Size and Trends French sugar confectionery market has shown strongest growth, UK the least, but the latter is the largest Figure 3: Indexed retail value sales of sugar confectionery, at current prices, by country, 1998-2003 UK consumers spend the most on sugar confectionery, at 41% of total Euro spend Figure 4: Retail value sales of sugar confectionery, at current prices, by country, 1998-2003 Figure 5: Retail value sales of sugar confectionery, % share by country, 2003 Italians and Spanish spend the least per capita on sugar confectionery, France and Germany have some way to go to catch up with UK consumers Figure 6: Per capita spend on sugar confectionery, by country, 2002 Market Segmentation Confectionery markets broadly segment one third to chewing gum and the remainder to other confectionery Figure 7: Retail value sales of sugar confectionery, chewing gum vs. candy, by country, 2002 Figure 8: (Graph) Retail value sales of sugar confectionery, chewing gum vs. candy, by country, 2002 Distribution Grocery superstores take the largest share of sugar confectionery sales in France, Germany and Italy; Spain and UK have largest impulse sectors Figure 9: Retail sales of sugar confectionery, by outlet type, by country, 2002 Figure 10: Retail sales of sugar confectionery, % share by outlet type, by country, 2002 The Consumer Sweets Under 55s are most likely to purchase sweets Figure 11: Purchase of sweets, by age, by country, 2002 In all countries, women are more likely than men to buy sweets Figure 12: Purchase of sweets, by demographic sub-group, by country, 2002 Children in all countries influence purchasing of sweets Figure 13: Purchase of sweets, by presence of children in household, by country, 2002 Chewing gum Just over half of Italian adults chew gum; it is least popular in Germany Figure 14: Consumption of chewing gum, by demographic sub-group, by country, 2002 Gum is most likely to be chewed by under 35-year-olds Figure 15: Consumption of chewing gum, by age, by country, 2002 Mints Adults in GB are by far the most likely to eat mints Figure 16: Consumption of mints, by demographic sub-group, by country, 2002 Frequency of consuming sugar confectionery Sweets Not surprisingly, adults with children are more likely to be frequent buyers of sweets Figure 17: Purchase of sweets 2-3 times a week or more, by presence of children in household, by country, 2002 Lower income groups are also most likely to buy sweets frequently Figure 18: Purchase of sweets 2-3 times a week or more, by yearly income group, by country, 2002 Spanish and British who buy sweets, do so the most frequently Figure 19: Purchase of sweets 2-3 times a week or more, by demographic sub-group, 2002 Chewing gum Except in Germany, women who chew gum, do so more frequently than men Figure 20: Consumption of chewing gum twice a week or more, by gender, by country, 2002 Younger adults are the most frequent users of chewing gum Figure 21: Usage of chewing gum twice a week or more, by demographic sub-group, by country, 2002 Mints Germans consume mints most frequently and GB adults the least Figure 22: Consumption of mints once a week or more, by demographic sub-group, by country, 2002 Forecast French sugar confectionery market is forecast to show strongest growth Figure 23: Forecast indexed sales of sugar confectionery, by country, 2003-07 The mature UK market, the largest of all five, is forecast to decline in value after 2003 Figure 24: Forecast for sugar confectionery, at current prices, by country, 2003-07 Rapid growth of French and German markets means they will increase overall share of Euro sales Figure 25: Forecast retail sales of sugar confectionery, % share, by country, 2007 Appendix: Research Methodology Index of reports EUCG, EUFD October 2003 |
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