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Socially Responsible Investments - UK

Product Type: Market Research Report
Published by: Mintel International Group Ltd.
Published: January 2004
Product Code: R560-998
Description
While Mintel last reported on the market in 'Ethical and Technology Investments' in December 2001, this updated report is firmly focused upon the ethical side of investments. It looks at the general macroeconomic climate and the factors impacting upon the investment markets overall, as well as the value of investments within the UK. Focusing more on socially responsible investments SRIs, the report also details the social trends that have created a growing number of more socially aware investors, and the performance of those products tailored to this segment of the market.

While more visible than ever before, SRIs are still undoubtedly a niche market. In the Advertising and Promotion section of this report, Mintel looks at ways in which providers have been looking to grow the market. Further insight into ways in which consumers can be tempted into investing in SRIs can be found in The Consumer section of this report, in which the results of Mintel's exclusive research are detailed. Finally, the potential developments in the market are detailed, alongside a forecast of the growth of the market over the coming five years.

Table of Contents

Introduction and Abbreviations



Global information and research

Consumer research

ACORN



Executive Summary



Ethical concerns come to the fore

Equity-based investments suffer in the early 2000s

Can an economic case be made for ethical investments?

Changes in the marketplace increase the credibility of SRIs

Value of ethical funds under management increases in 2003

A growing range of options for the ethical investor

Intermediaries key to product distribution

Less than a third of adults have equity investments

Child labour and corrupt governments of most concern to consumers

Performance and costs both key issues

State of stock markets key to the future of SRIs



Background and Definitions



A growing suspicion of unfettered capitalism...

...and a chance to make a difference

Encouragement or punishment?

The ethical investor can choose from a variety of 'shades' of green



Market Factors



Savings fail to keep pace with rising incomes

Figure 1: Total PDI, consumer expenditure, savings and the savings ratio, at constant 1998 prices, 1998-2007

Consumers becoming less bullish...

Figure 2: Changes in consumer confidence, by income band, October 2001-October 2003

...but higher earners are relatively positive

Two in five plan to save in a deposit account

Figure 3: Future saving and investment decisions, September 2002-September 2003

Low interest rates offer slim pickings for savers...

Figure 4: Bank of England base rate, January 1992-November 2003

...but boost the housing market

Stockmarket falls hit investors hard...

Figure 5: FTSE All Share and FTSE 100 indices, 1995-2003

...and sales of ISAs reflect market difficulties

Figure 6: Equity ISA subscriptions, 1999/2000-2002/03

Arguing the economic case for high ethical standards

Research suggests that ethics can pay

Launch of FTSE4Good increases awareness...

...but some have issues with the selection criteria

FTSE4Good indices broadly follow global trends

Figure 7: Performance of the FTSE4Good indices, November 2002-September 2003

Institutional SRI on the increase

The rise of the pressure groups

Islam the second-largest religion in the UK...

...but not the only faith group with specific investment requirements

'Socially irresponsible investments' - a hedge against recession?



Market Size



Household sector moves away from equities

Figure 8: Value and type of stocks held, household sector, 1996-2003

Retail sales of collective investments stagnate

Figure 9: Retail sales of unit trusts and OEICs, 1999-2003

£2.3 billion held in ethical unit trusts and OEICs in October 2003...

Figure 10: Value of ethical investments held in OEICs/unit trusts, 1998-2003

...but they fail to significantly increase market share

Ethical bank accounts offer an option for the risk-averse



Products and Providers



Deposit and savings accounts provide a secure base for investors

Smaller specialists offer a different approach

ISIS Stewardship remains the UK's largest ethical unit trust

Figure 11: Leading ethical unit trusts/OEICs, October 2003

Fund profiles

ISIS

Framlington

Scottish Widows

Jupiter Unit Trust Managers



Distribution and Promotion



An IFA-dominated market...

Figure 12: Gross new retail sales of unit trusts and OEICs, by distribution channel, October 2003

...but ISA sales follow a different pattern

Figure 13: Gross new ISA sales of unit trusts and OEICs, by distribution channel, October 2003

A range of specialist organisations serve the SRI market

Barchester Green

Ethical Investors Group

EIRIS

Advertising expenditure falls across the investment industry...

...but particularly so among SRI providers



The Consumer



Seven in ten have some sort of cash savings

Figure 14: Ownership of selected investment products, by gender and socio-economic group, December 2003

Equity ownership concentrated among the most affluent

Investment holdings peak among the middle-aged

Figure 15: Ownership of selected investment products, by age group, December 2003

Thriving neighbourhoods key target for investment providers

Figure 16: Ownership of selected investment products, by ACORN category, December 2003

Broadsheet readers hold the widest range of investment products

Figure 17: Ownership of selected investment products, by media usage, December 2003

More than a quarter of third agers hold a stocks and shares ISA

Figure 18: Ownership of selected investment products, by lifestage, December 2003

Scots and Southerners have high levels of investment ownership

Figure 19: Ownership of selected investment products, by television region, December 2003

Is there a role for television advertising in the investment market?

Figure 20: Ownership of selected investment products, by supermarket usage and commercial television viewing, December 2003

Consumers give a qualified 'yes' to ethical investments

Figure 21: Willingness to purchase ethical investments, December 2003

Young and idealistic?

Figure 22: Willingness to purchase ethical investments, by gender, age and socio-economic group, December 2003

Affluent pre-/no family respondents most interested in SRIs

Figure 23: Willingness to purchase ethical investments, by lifestage and Mintel's Special Groups, December 2003

Three fifths of broadsheet readers would consider making an ethical investment

Figure 24: Willingness to purchase ethical investments, by ACORN category and media usage, December 2003

Further evidence for the unsuitability of mass-market advertising

Figure 25: Willingness to purchase ethical investments, by supermarket usage and commercial television viewing, December 2003

Child labour, corrupt governments and the arms trade are key concerns

Figure 26: Key areas of ethical concern when making investment decisions, by age group,

Dec-03

Ethical concerns fairly constant between genders and socio-economic groups

Figure 27: Key areas of ethical concern when making investment decisions, by gender and socio-economic group, December 2003

Avid television viewers express fewer areas of concern

Figure 28: Key areas of ethical concern when making investment decisions, by supermarket usage

and commercial television viewing, December 2003

Priorities very different among potential ethical investors

Figure 29: Key areas of ethical concern when making investment decisions among potential ethical investors, December 2003

Suspicions exist over the performance of SRIs

Figure 30: Perceived impact of ethical investment criteria upon fund performance, by gender, age

and socio-economic group, December 2003

Key investor groups most concerned over the performance of ethical funds

Figure 31: Perceived impact of ethical investment criteria upon fund performance, by lifestage,

Mintel's Special Groups and media usage, December 2003

Occasional viewers of commercial television least convinced that ethical investments will underperform

Figure 32: Perceived impact of ethical investment criteria upon fund performance, by supermarket usage and commercial television viewing, December 2003 55

Potential investors recognise the risk of underperformance

Figure 33: Perceived impact of ethical investment criteria upon fund performance, by willingness to invest in ethical funds, December 2003

Confusion as to how to purchase ethical investments

Figure 34: Attitudes towards ethical investments, by age group, December 2003

Affluent consumers tend to believe that ethical investments can make a difference

Figure 35: Attitudes towards ethical investments, by gender and socio-economic group, December 2003

Sainsbury's shoppers again show their faith in SRIs

Figure 36: Attitudes towards ethical investments, by supermarket usage and commercial television viewing, December 2003

Guidance needed for potential investors

Figure 37: Attitudes towards ethical investments, by willingess to invest in ethical funds, December 2003



The Future



A sustained market rally required before investor confidence returns...

...but ethical funds may be ideally suited to a rising market

Tension over changes in environmental and social legislation

Moves to increase social and environmental accountability of companies

Decreasing loyalty in the banking market could see the Co-operative Bank profit



Forecast



Positive growth

Figure 38: Forecast value of ethical investments held in OEICs/unit trusts, 2003-07

Real growth opportunities exist

Increasing profitability will drive future sales

Factors incorporated



Appendix: Research Methodology


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