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Market Trends: Footcare Products

Product Type: Market Research Report
Published by: Packaged Facts
Published: January 2005
Product Code: R567-0107
Description
While the retail foot care products industry has shown slow growth over the past four years, it has still been an interesting time of change. The category has evolved from being a prescription-driven business to a consumer-driven one, laying a basis for future innovation and excitement. Consumer trends like self-medication and self-indulgence are invigorating the market. And certainly there is no shortage of sufferers: Three out of four Americans experience serious foot problems in their lifetime and marketers can’t ignore the sore feet of the aging Boomer population.

However, foot care marketers face serious challenges in capturing consumers for the long term. There is competition from new niche entrants, issues related to branding and differentiating their products, and a potential price war between the name brands and private labels.

This all-new report from Packaged Facts examines a new era in foot care marketing based on comprehensive secondary research as well as primary research, including commentary from industry insiders. Market Trends: The U.S. Market for Foot Care Products explores key competitive trends in two segments— foot care devices and OTC foot care medication — making cross-segment comparisons not available elsewhere. For each category, the report charts historical sales and projections; analyzes marketing and new product trends driving sales of foot care products; and examines cross-tabulated Simmons Market Research Bureau data on consumer opinions and product purchasing.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods and services industries.

Report Methodology
The information in Market Trends: The U.S. Market for Foot Care Products was obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report
Market Trends: The U.S. Market for Foot Care Products is an analysis of the foot care and foot protection category. It looks at manufacturing and marketing strategies, consumer and brand trends, available products and delivery channels, factors for future growth and key players. No other market research report provides the analysis and trends coverage that this report offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Table of Contents

Chapter 1: Introduction and Overview

  • Scope
  • Methodology
  • Market Overview
  • Key Issues and Trends
    • Indulgence
    • Lack of Innovation
    • Self Medication and Diabetics


  • Outlook
  • Foot Care Overview

  • Foot Care Facts
  • Foot Care Conditions
    • Athlete’s Foot
    • Heel Pain
    • Calluses & Corns
    • Diabetic Foot


  • Toenail Fungus
  • The Products

    • Foot Care Devices
    • Orthotics Inserts/Insoles
    • Rear Foot and Forefoot Supports
    • Night Splint
      • Magnetics
      • Socks


    • Table 2-1: Leading Foot Care Devices by Company
    • Foot Care Medications
    • Table 2-2: Leading Foot Care Over-the-Counter Medications by Company
    • Specialty Products
    • Table 2-3: Specialty Foot Care Products of Sephora
    • Table 2-4: Specialty Foot Care Products of Avon Products Inc.


Chapter 2: The Market

  • Methodology
  • Market Size & Growth

    • Indifference Toward Foot Care
    • Insignificant Growth
    • Table 2-1: U.S. Retail Sales of Foot Care Products, 1999-2004
    • Figure 2-1: U.S. Retail Sales of Foot Care Products, 1999-2004
    • Market Segments
    • Table 2-2: U.S. Retail Sales of Foot Care Products by Category, 1999-2004
    • Table 2-3: Growth of Retail Sales of Foot Care Products by Category
    • Lack of Innovation Stagnates Sales of Devices
    • Figure 2-2: U.S. Retail Sales of Foot Care Devices, 1999-2004
    • Growth of OTC Medications Powered by Lamisil
    • Figure 2-3: U.S. Retail Sales of OTC Foot Care Medication, 1999-2004


  • Market Composition

    • Figure 2-4: Growth of Retail Sales of Foot Care Products by Category, 1999-2004
    • Figure 2-5: Market Share of Foot Care Products by Category, 2004


  • Trends and Issues

    • Rise of Indulgent Foot Care
    • Broad Price Spectrum
    • Table 2-4: Pricing Comparison of Specialty and Mass-Market Foot Care Products (2004)
    • Catch Them Young
    • New Entrants
    • Comfort & Ease of Use
    • Demand Volatility
    • Patent Issues


  • Factors Influencing Future Growth

    • Aging Population - the Core Consumer
    • Figure 2-6: U.S. Mature Population by Age and Percent of Population
    • Diabetic Foot Care
    • Table 2-5: Total Prevalence of Diabetes in the US by Age & Ethnicity
    • Foot Fashion Can Cause, Help Foot Problems
    • Need for Daily Foot Care
    • Table 2-6: Most Common Foot Problems Among Adults
    • Few Innovative Products Launched


  • Projected Market Growth

    • Table 2-7: Estimated U.S. Retail Market Sales of Total Foot Care Products
    • Figure 2-7: Projected U.S. Retail Market Sales of Total Foot Care Products


Chapter 3: The Marketers

  • Performance Analysis - Marketers
  • Table 3-1: IRI-Tracked Sales of Total Foot Care Products Category, 1999-2004
  • Figure 3-1: IRI-Tracked Sales of Foot Care Products, 1999-2004
  • Table 3-2: IRI-Tracked Sales of Foot Care Products by Sub-Category, 1999-2004
  • Figure 3-2: IRI-Tracked Sales of Foot Care Products by Sub-Category,
    1999-2004
  • Many Players, One Clear Leader
  • Table 3-3: Top 10 Marketers of Foot Care Products by IRI-Tracked Sales, 2004
  • Figure 3-3: Percentage Share of Top Marketers of Foot Care Products by IRI-Tracked Sales, 2004
  • Competition from Private Label
  • Table 3-4: IRI-Tracked Sales for Top 10 Marketers of Foot Care Products, 1999-2004
  • Figure 3-4: Change in IRI-Tracked Sales of Top 5 Marketers of Foot Care Products, 1999-2004
  • Table 3-5: Annual Percentage Revenue Change of Top 10 Marketers by IRI-Tracked Sales, 1999-2004
  • Table 3-6: IRI-Tracked Sales for Top Marketers of Foot Care Devices
  • Table 3-7 Sales Performance of Top Marketers of Foot Care Devices, 2002-2004
  • Figure 3-5: Sales Performance of Top Marketers of Foot Care Devices, 2002-2004
  • Table 3-8: IRI-Tracked Sales for Top Marketers of OTC
  • Foot Care Medication
  • Table 3-9: Performances of Top Marketers of OTC Foot Medication, 2002-2004
  • Figure 3-6: Performance of Top Marketers of OTC Foot Care Medication, 2002-2004
  • Competitive Landscape

    • Schering-Plough Dominates
    • Table 3-10: Market Shares of Top 10 Marketers of Foot Care Products
    • Figure 3-7: Market Share of Top Marketers of Foot Care Products,
      in 2004
    • Figure 3-8: Change in Market Shares of Top 5 Marketers of Foot Care Products, 1999-2004
    • Performance Analysis - Brands
    • Table 3-11: IRI-Tracked Sales for Top Foot Care Devices, by Brands
    • Table 3-12: IRI-Tracked Sales for Top OTC Foot Medication, by Brands


  • New Product Introductions

    • Table 3-13: New Foot Care Product Introductions: Avon Products, Inc.
    • Table 3-14: New Foot Care Product Introductions:
    • Bristol-Myers Squibb Company
    • Table 3-15: New Foot Care Product Introductions: Chattem
    • Table 3-16: New Foot Care Product Introductions: Implus Footcare, LLC
    • Table 3-17: New Foot Care Product Introductions: New Cosmar Corp
    • Table 3-18: New Foot Care Product Introductions: Tripod Labs, Inc.
    • Table 3-19: New Product Introductions of Other Companies


  • Product Packaging and Promotions

    • Foot Care Product Packaging Becomes More Informative
    • Podiatrists, NASCAR Used to Promote Products
    • Shaking an Elderly Image


  • Advertising Campaigns

    • Television Predominates
    • Established Products Sell Themselves
    • Pharmaceutical Advertising and the FDA
    • Table 3-20: Advertising Expenditures of Companies by Brands


  • Company Profiles

    • Schering-Plough
    • Business Overview
    • Figure 3-9: Schering-Plough’s Annual Sales and Net Income, 2000-2003
    • Table 3-21: Schering-Plough Brands in Foot Care
    • Table 3-22: Schering-Plough: Sales By Region, 2003
    • Table 3-23: Schering-Plough: Sales By Category, 2003
      • Overall Revenues Down in 2003
      • Patent Problems


    • New Foot Care
    • Novartis AG
    • Business Overview
    • Financial Standing
    • Figure 3-10: Novartis Annual Sales and Annual Net Income, 2000-2003
    • Table 3-24: Novartis: Sales By Region, 2003
    • Table 3-25: Novartis: Top 10 Products, 2003
      • Lamisil Patent Win
      • New Initiatives


    • Chattem, Inc.
    • Business Overview
    • Figure 3-11: Chattem Annual Sales and Net Income, 2000-2003
    • Table 3-25: Chattem: Sales By Category
      • Financial Standing
      • New Initiatives


    • Combe Incorporated
    • Business Overview
    • Table 3-25: Combe: Brands by Category
    • Table 3-26: Products under Odor-Eaters Brand
    • New Initiatives
    • Taro Pharmaceuticals Inc.
    • Business Overview
    • Figure 3-12: Taro Annual and Net Income, 2000-2003
    • Table 3-26: Taro: Brands and Generic Products
    • Table 3-27: Taro: Sales By Region, 2003
    • New Initiatives
    • ProFoot Inc.
    • Business Overview
    • Table 3-8: ProFoot: Brands of Foot Care
    • New Initiatives
    • Implus Corp
    • Business Overview
    • Table 3-9: Sof Sole Products
    • Table 3-10: Sof Comfort and Airplus Product Categories
    • New Initiatives
    • Spenco Medical Corporation
    • Business Overview
    • Table 3-11: Spenco Brands
    • New Initiatives

Chapter 4: The Consumer

  • The Simmons SurveyAthlete’s Foot Sufferers: Young Men with Higher Incomes and Education
  • Table 4-1: Demographics of Consumers Suffering from Athlete’s Foot
  • Severe Athlete’s Foot Sufferers: A Different Demographic
  • Picture Emerges
  • Table 4-2: Demographics of Consumers who Suffered Severely from Athletes Foot
  • Older, Higher Incomes for Purchaser of Prescriptions and Non-prescriptions Athletes Foot Remedies
  • Table 4-3: Demographics of Consumers Who Used Non-prescription Drugs for Athlete's Foot
  • Table 4-4: Demographics of Consumers Who Used Prescription Drugs for Athlete’s Foot Treatment
  • Prescription Lamisil Users Skew Older, Hispanic
  • Nail Fungus: White, Educated Seniors More Susceptible
  • Table 4-5: Demographics of Consumers Suffering from Nail Fungus
  • Table 4-6: Demographics of Consumers Who Suffered Severely from Nail Fungus
  • Table 4-7: Demographics of Consumers Who Used Non-prescription Drugs for Treating Nail Fungus
  • Table 4-8: Demographics of Consumers Who Used Prescription Drugs for Treating Nail Fungus
  • Demographics of Consumers at Risk of Athlete’s Foot and Nail Fungus
  • Table 4-9: Demographics of Consumers Who Don’t Have but Feel at Risk From Athlete’s Foot
  • Table 4-10: Demographics of Consumers who Don’t Have but Feel at Risk From Nail Fungus
  • Patients of General Practitioners Skew Middle Age; Patients of Podiatrist Skew Female
  • Table 4-11: Demographics of Consumers Who Visited A
  • General/Family Practitioner
  • Table 4-12: Demographics of Consumers who Visited Podiatrist
  • Nearly 70% Use First Aid or Antibiotic Remedies
  • Figure 4-1: Percentage Consumer Usage of
  • First Aid /Antibiotic Remedies
  • Figure 4-2: Consumers Using Different Types of
  • First Aid/Antibiotic Remedies
  • Diverse Consumer Group Uses Gold Bond
  • Table 4-13: Demographics of Consumers Using
  • Gold Bond-Brand Products

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