The Religious Publishing and Products Market in the U.S.: Books, Music, Video and

The Religious Publishing and Products Market in the U.S.: Books, Music, Video and Accessories, 6th Edition

Product Type: Market Research Report
Published by: Packaged Facts
Published: August 2008
Product Code: R567-706

Description

With few recent blockbuster hits to fuel exciting growth, the $6 billion U.S. religious publishing and products (RPP) market has calmed down somewhat from the glory days of the Da Vinci Code, Left Behind, and The Passion of the Christ. Nevertheless, the RPP market continues to grow, driven above all by the elevation of religion from the margins into the mainstream of popular culture. Now that the long-sought goal of mainstream status has been achieved, however, a complex dynamic has developed. No longer do evangelical Christians dominate the debate. On the more level playing field of pop culture, they confront formidable global competitors in the form of rival fundamentalisms, mainstream faiths, obscure beliefs, secular creeds, and atheism.

This study by Packaged Facts comprehensively examines the new RPP market competitive landscape. Profiled are major marketers, distributors, and retailers in all three RPP categories—books/print, gifts/merchandise, and audio/visual/software. Factors in future market growth are analyzed, and marketing and product trends are detailed. Also provided are current market size and growth estimates (2004-2008) and five-year projections (2009-2013). Completing this enlightening study is a thorough discussion of religious consumer characteristics.

Sources and Methodology

This study is based on a vast collection of information compiled from trade associations, polls/surveys, books, journals, newspapers, the Internet, in-store inspections, and nearly a decade’s worth of historical research by Packaged Facts.

What You’ll Get in this Report

Religious Publishing and Products Market in the U.S: Books, Music, Video and Accessories makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Religious Publishing and Products Market in the U.S. offers. The report addresses the following segments:

The Market (including market size and composition, and projected market growth)
The Marketers (including discussions of specific marketer brand and market shares)
Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, retailers, and analyses of the products they market)
Retail and Internet Strategies
The Consumer (who’s buying what, and where)
The Products
Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the religious products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for religious books, music, video and accessories, as well as projected sales and trends through 2013. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for religious products based on Simmons data.

This report will help:

Marketing Managers identify market opportunities and develop targeted promotion plans for religious books, movies, music and accessories.
Research and development professionals stay on top of competitor initiatives and explore demand for religious products.
Advertising agencies working with clients in the publishing, video and music industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively

Table of Contents

The U.S. Market for Religious Publishing and Products,
6th Edition
Chapter 1: Executive Summary: Scope of the Study; Books; Audio/Video/Software; Inspirational Gifts/Merchandise; Sources and Methodology; Market Size 2008; RPP Market Share by Category; RPP Market Retail Share; Regionality; Seasonality; Market Projections; Marketers: Books; Protestant Book Publishers; Jewish Publishers; Islamic Publishers; Mind/Body/Spirit Publishers; Marketers: Music; Marketers: Video; Marketers: Software; Marketers: Inspirational Gifts/Merchandise; At the Retail Level; Christian Chain Stores; Grouping Strategies; U.S. Adults by Religious Denomination; “No Religion” and “Other Religion” Populations on the Rise
Chapter 2: Market Overview
Introduction: Scope Of Study; Primary Emphasis on Christian Products; U.S. Religious Demographics; Christian Products: Historical Context; Late 19th Century to Post-WWII; Ferment in the 1960s; Evangelical Cross-Christian Appeals
Non-Christian American Religions/Products: American Judaism; American Islam; Asian Religions; Mind/Body/Spirit (MBS) Religions
Market Classifications: Three Major Product Categories; Books; Inspirational Gifts/Merchandise; Audio/Video/Software
Chapter 3: The Market
Market Size and Growth: Estimation Difficulties; Revised “Guesstimates”; Market Size 2008; Reasons for Slowdown; Books the Top Category; AVS Ranked Second; IGM in Third Place
Market Composition: RPP Market Share by Category; Books Category: Share by Segment; IGM Category: Share by Segment; AVS Category: Music Share; Audio Book Share; Video/Film and Software Share; RPP Market Retail Share; Regionality; Seasonality
Factors in Future Growth: U.S. Religious Direction; Aging Boomers and Their Children; Immigration; Economic and Ecological Factors; Political Factors; Culture and Education; Reading Down, Visuals Up; Anti-Institutional Trends; Evangelical Rivals; War and Apocalypse; Market Factors
Market Projections: Overall Market Growth; Growth by Category
Chapter 4: The Marketers
Overview: Number of Marketers; Size and Types of Marketers: By Category; Specialists vs. Generalists
Marketers: Books: Leading Generalist Publishers; Other Generalist Publishers; Protestant Book Publishers; Protestant Curricula/Textbook Publishers; Catholic Book Publishers; Spanish-Language Religious Publishers; Children’s Religious Book Publishers; Jewish Publishers; Islamic Publishers; Mind/Body/Spirit Publishers; University Presses; Note on Magazines
Marketers: AVS Products: Marketers: Music; Marketers: Audio Books; Marketers: Video; Marketers: Children’s Videos; Marketers: Software and Videogames
Marketers: Inspirational Gifts/Merchandise: Top Marketers by Segment
Marketer Share: Bestsellers: Bestsellers: Books; Methodology; The Big Picture; Hardcovers and Top 10 Lists; Paperbacks and Top 10 Lists; Bestsellers in CBA Stores; Bestsellers: Young Adult Books; Bestsellers: Children’s Books; Bestsellers: Catholic Books; Bestsellers: Music; Bestsellers: Audio Books; Bestsellers: Video
The Competitive Situation: Books: Hits and the New Competitive Milieu; Thomas Nelson and Zondervan; 2006: Watershed Year; Eliminating Imprints; Mainstreaming; Majors Still Have a Ways to Go; Traditional Competitive Strategies
The Competitive Situation: Music: Top Three in Trouble; Ironies; Uncertainties; One Huge Hit: “Inspired By…”
The Competitive Situation: Gifts/Merchandise: No Shakeout for Small IGM Marketers; E-Commerce and Competition; Accommodating the Mainstream; The IGM Majors’ Approach
Competitive Profiles: Major Book Publishers: Thomas Nelson, Inc.; HarperCollins/Zondervan; Bertelsmann/Random House; Simon & Schuster; Lagardère/Hachette; Tyndale House Publishing; Brief Profiles: Specialist Book Publishers
Competitive Profiles: Music Companies: Sony-BMG/Provident; Warner Music Group; EMI Christian Music Group (CMG)
Brief Profiles: IGM Marketers: Dayspring Cards; Bob Siemon Designs; Gregg Gift Co.; Dicksons Gifts; Brownlow Gifts; Kerusso; Carpentree
Chapter 5: Product and Marketing Trends
RPP Product Trends: Background; Book Trends
Marketing Trends: Star Author Marketing; Celebrity Marketing; Focus: Hyper-Promotion of 3:16; Focus: Book/DVD Cross-Promotion; Focus: Trends in TV Promotion; Focus: Awards
Chapter 6: Retail and Trade Shows
At the Retail Level: Retail Share Trends; Religious Bookstores in Decline; Internet Influence on Retail/Distribution; Christian Chain Stores; Grouping Strategies
Trade Shows: Trade Show Trends
Chapter 7: The Consumer
Religious Preference: Overview: Note on Simmons Data; U.S. Adults by Religious Denomination; Growth and Decline over the Past Decade; “No Religion” and “Other Religion” Populations on the Rise
Religious Believers: Number Expressing Religious Attitudes; Number Expressing Evangelical Attitudes; Profiles: Believers; Profile: Evangelical Supporters
Religious Consumers: Book Purchasers by Denomination; Music Preferences by Denomination; Music Purchasing at Retail by Denomination; Numbers on Music Preferences, Purchasing, Downloading; Musical Style Preferences; Purchasers by Style; Downloading by Style; Music Purchasing at CBA Stores; Demographic Profiles By Musical Style; Religious Products and Direct Sales
Chapter 8: Trends and Opportunities
Overview: The Unaffiliated and Social Movements; Disaster Relief; Retail Transformations; Book Opportunities; Music Opportunities; Video and Software Opportunities
Appendix

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