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Food Flavors and Ingredients Outlook 2009

Product Type: Market Research Report
Published by: Packaged Facts
Published: February 2009
Product Code: R567-726
Description
The dramatic economic events that unfolded on the world stage in 2008 were accompanied by fear, sheer panic and the realization that it is impossible to isolate serious problems on Wall Street from those on Main Street. With this as the backdrop heading into 2009, perceptions of the health of the overall economy and personal financial security will have a major impact on what consumers will eat and drink, both at home and away. The focus of this report, as in years past, is to highlight the flavor and ingredient trends anticipated in 2009 along with valuable insights relevant to the foodservice and retail markets.

In this edition, Packaged Facts takes a look at seven key categories that will drive flavor and ingredient trends in the coming years. To gauge how trends are (or are not) moving forward, we’ve included our expectations for last year, along with predictions for 2009 for each of the following categories:

  • Global Flavors
  • Sustainability
  • Local & Organic
  • Imports, Food Safety
  • Health & Wellness
  • Savory Selections
  • Sweet Salvation

Report Methodology
The information in Food Flavors and Ingredients Outlook 2009 is based on both primary and secondary research. Primary research involved on-site examination of the retail place, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature and blogs.

What You’ll Get in this Report
Food Flavors & Ingredients Outlook 2009 makes important predictions and recommendations on the key drivers that will affect the food industry in 2009. Those drivers that will impact flavors and ingredients for foodservice and retail heading into 2009 include the recession, food inflation, health and wellness, and heightened consumer awareness and interest in environmentally friendly consumption decisions.

No other market research report provides the comprehensive analysis that Food Flavors and Ingredients Outlook 2009 offers.

How You Will Benefit from this Report
Any food/beverage company that markets its products in the United States will find this report invaluable, as it provides a comprehensive package of information and insight on the changing nutritional mindset and the consumer palate not offered in any other single source. The fifth edition of Packaged Facts’ annual view into the food industry’s crystal ball analyzes how changing consumer preferences are affecting top ingredient trends, highlights what's hot and what's not, and discusses how flavor trends are moving through the retail and foodservice arenas.

Table of Contents

Chapter 1: Executive Summary

Scope

Report Methodology

Key Drivers

Culture of Responsibility Heralds Consumption Aversion

Tradeoffs

Food Inflation

Health = Wealth

Save Money, Save the Earth

Simple Pleasures

A Look Back and Ahead

World of Flavors

Health = Wellness

Local, Organic Evolve

Cross Over Flavors

Savory Selections

Sweet Salvation




Chapter 2: World of Flavors

Diverse America

What Comes After Chinese, Italian and Mexican?

Table 2-1: Non-traditional Ethnic Foods Consumption by Age, Percent

consuming twice a month or more

Looking Ahead

Rustic French

Charcuterie

Asian Always Appeals

Japanese Still Leads

Korean Gains

Pan-Asian More Popular

Ingredients Headed Mainstream

Mediterranean More Ubiquitous

Time for Spain to Shine

Persuasive Peruvian

Newcomers

Laos

Algeria

Kosher More Mainstream

Ethnic Foods at Retail

For the Masses

Targeting the Foreign Born

Looking Ahead




Chapter 3: Sustainability - Center Stage

Sustainability, Society and Economics

Truly Green or Greenwashing?

Back to Basics: The 3 Rs

Reduce

Reuse, Recycle

Bag the Plastic

Or Break It Down

Fair Trade Sells

Ethical Sustainability - Sustainable in a Down Economy?

Battling Bottled Water




Chapter 4: Local, Organic Evolve

Seasonal Menus: Aspiration, Reality or Mandate?

The Chain Challenge

New Kitchen Required?

Organics Stall

Consumers Less Committed

Retailers Feel the Pain

Pressure on Producers

Ethical, Fresh and Quality Also Compete

Table 4-1: Importance of Various Labels When Selecting Foods and

Beverages (percent)

Restaurants an Exception

Local vs. Organic: A Clear Winner?

Table 4-2: Why Consumers Order Local and Organic Foods at Restaurants

(percent)

Looking Ahead

Natural & Organic Regulations: Worth the Wait?

Questionable Certification Standards for Seafood




Chapter 5: Imports, Food Safety Convergence

COOL Rules

Food Safety Concerns Increase

Consumers Lack Confidence

Salmonella Scapegoat: Tomatoes

Cutting Out the Middlemen

Bad Beef

Problematic Pork

China - Big Red Flag?

Table 5-1: Select Agricultural and Seafood Imports from China (2006 vs.

2007) (in metric tons, thousands of dollars, and percent change)

The Melamine Crisis - Where Next?

Table 5-2: Imports of Chinese Dairy Ingredients and Products (2007, YTD

2008) (metric tons)

Foreign Fish

Other Import Fears




Chapter 6: Trend-watching

Trend #1: Comfort Foods

Trend #2: Store Brands Now Hip

Coupon Use At A Good Clip

Trend #3: More Brown Bag It

Trend #4: Dining Deals

Trend #5: Eating At Home: More Popular Than Cooking There

Supermarket Take-Out Still Growing

More Take Than Make

Frozen Pizza Heating Up

Kitchen Basics

Trend #6: Crossovers & Flavor Profiles Reach Out

Savory into Sweet: More Intermingling

Herbs

Bacon

Mojito

Trend #7: Breakfast is Back

Trend #8: Occasional Vegetarians on the Rise

Trend #9: Small Plates Still Big

Trend #10: Restaurants Go Under…Ground




Chapter 7: Health = Wealth

Obesity Still Weighs Heavy

Fewer Calories Count More

Small Plate Movement

Simplifying Nutrition Labels - Without the FDA

Digestive Health - Easier to Swallow

Good Bugs Lead the Way

Care and Feeding of Friendly Bugs

Fiber

Antioxidants Dominate

Table 7-1: New Product Introductions With Select Superfruits (average

annual percent change)

Omega-3 Mainstream: DHA Breaks Out

No, No, No

Table 7-2: New Product Introductions Carrying Select Avoidance Claims

(2004 - 2008) USA (average annual percent change)

Trans Fat

Artificial Colors

Gluten

Lactose

High Fructose Corn Syrup (HFCS)

Glycemic Index

Potassium

Beauty Doesn’t Happen Overnight




Chapter 8: Savory Selections

Eco-Friendly Seafood - Awareness Spreads but More Endangered

Sushi Scrutinized

Wake Up Call for Retailers

Hi Tech and Cheat Sheets Mean Smarter Choices

Top 10 Seafood Picks: Eco-Friendly or Not

Table 8-1: Top 10 U.S. Seafood Consumption by Species (2005 - 2007)

Artisanal Cheese

Mass Appeal

Passion Reaches New Depths

American Cheese Redefined

Restaurants Redefine Protein

Meat & Poultry: Top and Tough

Economy Beef: Big on Flavor, Lower in Price

Upscale Burgers for a Growing Appetite

Beef for Hispanics

Beyond Beef

Chicken Clucks Along

No Barriers for Brown Rice

Venerable Vegetables




Chapter 9: Sweet Salvation

Outlook Sweeter, But Less Sugary

New Era of Beverages: Natural AND No Calories

Sweetness, Pure and Simple

So Long, Sugar

Hello, Honey…. Agave and Maple

Small Desserts - No Big News

Non-Dairy Milks: Watch Out Soy

Yippee for Yogurt

Healthier Snacks and Desserts

Texture Adds Interest; More Filling

New Styles: Beyond Greek

Yogurt’s New Shop Culture

Too Much Of A Good Thing?

Cupcakes Road Trip, Party On!

Chocolate -Taste Still Dictates

Table 9-1: Number of Reports of New Chocolate Product Introductions

USA (2004 - 2008) (average annual percent change)

Fruity Favorites

Fun and Fanciful

Gourmet Popsicles and Novel Frozen Treats

Sweet Treats Get More Personal




Appendix A: Sushi Pocket Guide




Appendix B: Seafood Pocket Guide

Ordering and More Information
Price and Delivery Options



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