|
|
The Global Automotive Marketing ReportProduct Type: Market Research ReportPublished by: ABOUT Publishing Group Published: August 2005 Product Code: R577-24 Description As the role of the automobile has evolved from a basic transportation solution to a social statement and, more recently, a fashion item, so too have the automotive marketing and promotion strategies changed in recent times. The role of advertising has become so critical, that the success of a new model can be as dependent on the effectiveness of the ad campaign as it is on the attributes of the car itself. The 24/7 way of life that is so prevalent today will continue to put pressure on the effective delivery of the automotive product message, and this will significantly alter the way in which cars are marketed in the future. How the manufacturers and associated creative media agencies respond to this constantly shifting target will make for interesting times ahead. Only one thing is certain in the consumer market - change is unavoidable. Table of Contents Chapter 1: Introduction Setting the scene The re-evaluation of marketing strategies Chapter 2: How the markets have changed in the last 50 years The car and the economy The car and lifestyles Functionality of vehicles How effectively has the manufacturer dealt with these issues? Chapter 3: Brand loyalty Where has all the brand loyalty gone? Brand loyalty has to be earned Brand loyalty and the younger generation Why have American domestic vehicles been losing brand loyalty? Chapter 4: Advertising & lifestyles Advertising in the automotive industry Marketing to a younger audience Product v Lifestyle marketing Selling cars to the female market What are the actual objectives of car advertising? Lifestyles - design crossroads Chapter 5: The Internet The Internet - fad or future? The Internet and the showroom Chapter 6: Growth of markets UK, Europe & Rest of the World Current trends influencing design and the emergence of new model segments Emerging markets What dynamics are driving the market for cars in China? China's response to Western capitalism The Chinese car-buyer The Chinese car market How will the different lifestyles in the emerging markets influence advertising to the consumer? The Chinese car-buyer and brand loyalty Eastern design influence The oil price Other Asian markets Chapter 7: Alternative fuel technology Marketing alternative fuel technology Environmental awareness Diesel power Chapter 8: Motor industry & vehicle manufacturers The global manufacturing village How will the global auto industry react to the phenomenal industrial growth in the East? Why have Asian cars been experiencing a strong growth in sales in America, at the expense of the domestic manufacturers? Globalisation - many products are manufactured in Asia due to the lower wage rates Chapter 9: The changing face of the market - case studies Ford in Europe Ford Thunderbird The effects of the GM/Daewoo merger Manufacturers in motor sport - is the exposure good value for money? The V8 invasion of Europe Japanese brands in the US The Mini factor Chapter 10: The future Too sterile? Heritage Designing the future Media communication styles of the future What does the future hold? Recycling Chapter 11: Conclusion List of tables: Table 1 Customer satisfaction table: 2004 Table 2 US passenger car sales by vehicle country of origin Table 3 Global sales of passenger cars by manufacturer Table 4 'Halo' model cars sold in UK List of figures Figure 1 Pontiac GTO advertisement Figure 2 Snapshot of motor car ad spend in the UK, by media type Figure 3 Fiat Stilo Abarth print ad (2005) Figure 4 UK full vehicle licence holders: male/female split Figure 5 Kia Picanto advertisement (2005) Figure 6 Ad spend by the 'Big Three' US motor manufacturers Figure 7 New passenger car sales in China Figure 8 India's annual sales Figure 9 Honda Insight Figure 10 Toyota Prius Figure 11 The BMW 745h Hydrogen version Figure 12 Vauxhall diesel advertisement (2005) Figure 13 Ford Focus Vignale concept Figure 14 Ford Thunderbird Figure 15 Sales of Mini cars Figure 16 Mini Cooper Cabrio |
|
||||||||
MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence. |