Product Type: Market Research Report
Published by: Portland Research Group, Inc.
Published: June 2005
Product Code: R595-6Description Do you know how to spot and teach exceptional customer service? Can you site the specific service standards that separate companies with loyalty promoting service from those who chase customers away? Our exclusive report reveals the results from querying hundreds of customers. Whether you're a call center manager, customer service executive, or marketing manager, this report has everything you need to promote the importance of customer service within your company. This report contains detailed information on who they called, why they called, and whether they plan to buy in the future. You'll have solid information to compare your own call center operations. The Management Summary version of this report provides detailed information on the link between contact satisfaction and future purchase intent. In addition, it covers why consumers contact, how they view the experience, the percentage put on hold along with average number of contacts and average number of transfers, caller satisfaction with agent professionalism, knowledge, and authority to resolve caller's problem, response satisfaction with timeliness, clarity, and follow-through. All contact measures are organized into a single-page performance scorecard for management review and ongoing reference. Overall measures are cross-referenced against blinded industry ranges.Table of Contents - Methodology
- Executive Summary
- Overall Perspective
- Reason for Contact
- Representative and Response
- Appendix
- Scorecard
- Company Contacted
- 2004 Questionnaire Extract
- More Information
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