Mobile Location-Based Services

Mobile Location-Based Services covers the latest developments on the European LBS market.

This report in the LBS Research Series from Berg Insight provides you with 140 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will help you understand the dynamics of:

• Location technologies such as GPS, A-GPS, Cell-ID and hybrid network based solutions.
• Mapping and navigation services provided handset vendors, operators and independent parties.
• Local search and information applications developed by established Internet industry leaders and new start-ups.
• Community and entertainment services such as IM, social networking and location-based games.
• Tracking applications created for consumers and professional users.
• Location-based billing

Table of Contents

List of Figures

Executive summary

1 Introduction to location-based services

1.1 Definition of mobile location-based services

1.2 Mobile LBS categories

1.2.1 Mapping and navigation services

1.2.2 Search and information services

1.2.3 Community and entertainment services

1.2.4 Tracking services

1.2.5 Location-based billing services

1.2.6 Other services

1.3 Accuracy requirements for location-based services

1.4 The mobile LBS value chain

1.4.1 Location technology developers

1.4.2 Positioning platform and network equipment vendors

1.4.3 LBS middleware vendors

1.4.4 Mobile network operators

1.4.5 Application developers

1.4.6 Handset manufacturers

1.4.7 Location aggregators

1.4.8 Data providers and content aggregators

1.5 LBS business models and pricing models

1.5.1 Examples of LBS business models

1.5.2 Pricing models for location-based services

1.6 Drivers and barriers for location-based services

2 Overview of technology and regulation

2.1 Introduction

2.2 Network-based positioning technologies

2.2.1 Cell-ID

2.2.2 Cell-ID + TA and E-CID

2.2.3 Uplink Time Difference of Arrival (U-TDOA)

2.3 GPS, assisted GPS and hybrid location technologies

2.3.1 Assisted GPS

2.3.2 Enhanced GPS

2.3.3 Hybrid technologies

2.4 Mobile network positioning platforms

2.5 Handset hardware and software platforms

2.6 Regulations affecting adoption of location-based services

2.6.1 E112 implementation

2.6.2 Occupational safety regulations

2.6.3 Legal aspects of privacy and security for LBS

3 Operator LBS services and strategies

3.1 3 Group

3.2 Orange

3.3 Telefónica Group

3.4 Telenor

3.5 TeliaSonera

3.6 T-Mobile

3.7 Vodafone

4 Mapping and navigation services

4.1 Operator turn-by-turn navigation services

4.2 Handset vendor strategies

4.2.1 Nokia

4.2.2 Samsung

4.2.3 Motorola

4.2.4 Sony Ericsson

4.2.5 HTC

4.3 Ad-funded navigation services

4.3.1 DasÖrtliche

4.3.2 LocatioNet

4.3.3 Mappy

4.3.4 Nav4All

4.4 White-label navigation providers

4.4.1 Appello Systems

4.4.2 Jentro Technologies

4.4.3 Networks In Motion

4.4.4 TeleNav

4.4.5 Telmap

4.4.6 Wayfinder Systems

4.4.7 Webraska

5 Search and information services

5.1 White-label local search providers

5.1.1 JumpTap

5.1.2 M-spatial

5.1.3 Mobile Commerce

5.1.4 Motricity

5.2 Mapping and local search providers

5.2.1 Cityneo

5.2.2 Creativity Software

5.2.3 Google

5.2.4 Microsoft

5.2.5 Novasys

5.2.6 Oxford Softworks

5.2.7 SharpMind

5.2.8 t-info

5.2.9 Yahoo!

5.2.10 YellowMap

6 Community and entertainment services

6.1 Chat and instant messaging services

6.1.1 Chat Orange

6.1.2 Chat movistar

6.1.3 SFR Chat

6.1.4 TIM KISS

6.1.5 eBuddy

6.1.6 Fring

6.2 Community and social network services

6.2.1 GPSed.com

6.2.2 GyPSii

6.2.3 Jaiku

6.2.4 Locr

6.2.5 MobiLuck

6.2.6 Socialight

6.2.7 Yahoo! oneConnect

6.3 Friendfinder services

6.3.1 3Friendfinder

6.3.2 Possibility Friendfinder

6.3.3 CellVision mBuddy

6.3.4 MECOMO FRIENDS pro

6.3.5 Useful Networks

6.4 Location-based games

6.4.1 Art & Smart

6.4.2 Creative Workline

6.4.3 Mopius

6.4.4 TikGames

6.4.5 YDreams

7 Tracking services

7.1 Consumer services

7.1.1 People tracking

7.1.2 Asset tracking services

7.2 Business services

7.2.1 Fleet management services

7.2.2 Tracking, workforce management and lone worker protection services

8 Location-based billing services

8.1 Location-based billing technology

8.2 Location-based billing plans

8.2.1 O2 Germany

8.2.2 T-Mobile

8.2.3 Vodafone Group

8.2.4 Service plans from KPN, Mobistar and SFR

8.2.5 Seeker Wireless’ SeekerZone zone detection technology

9 Trends and forecasts

9.1 Key market trends

9.2 LBS revenue forecast

9.3 LBS segment forecast

9.3.1 Mapping and navigation services

9.3.2 Search and information services

9.3.3 Community and entertainment services

9.3.4 Tracking services

9.3.5 Location-based billing services

Glossary

List of Figures

Figure 1.1: Mobile location-based service categories

Figure 1.2: Accuracy requirements for LBS services

Figure 1.3: Generic LBS value chain

Figure 1.4: LBS industry player categories

Figure 2.1: Cellular Frequency Reuse Pattern

Figure 2.2: Cell ID Location Methods

Figure 2.3: TDMA Frame

Figure 2.4: U-TDOA Location

Figure 2.5: U-TDOA performance results.

Figure 2.6: Assisted GPS technologies

Figure 2.7: LBS system overview

Figure 2.8: Mobile phone hardware and software platform

Figure 4.1: Price examples for operator navigation offerings, March 2008

Figure 4.2: Nokia smartphones with GPS and Nokia Maps software

Figure 5.1: Local search and information services marketed by operators

Figure 5.2: Google Maps for mobile screenshots

Figure 5.3: Yahoo! Go screenshots

Figure 6.1: Location-enhanced operator chat services

Figure 6.2: Location-enhanced social networking services

Figure 6.3: The MobiLuck WAP site

Figure 6.4: Yahoo! oneConnect

Figure 6.5: Examples of Friendfinder services

Figure 6.6: Creative Workline’s Tourality

Figure 7.1: Operator marketed people and pet tracking services

Figure 7.2: Third party people tracking services using Cell-ID

Figure 7.3: Examples of fleet management services marketed by operators

Figure 7.4: Workforce management services marketed by operators

Figure 7.5: Lone worker protection and tracking services

Figure 7.6: The Argyll Telecom IdentiCare / Connexion2 Identicom

Figure 8.1: Location-based billing plan customers in Germany, 1H 2005 - 2H 2007

Figure 8.2: Examples of current O2 location-based voice plans, March 2008

Figure 8.3: Examples of T-Mobile location-based billing plans (March 2008)

Figure 8.4: Examples of current Vodafone Otthon plans in Hungary (March 2008)

Figure 9.1: LBS services offered by mobile operators (Europe 2006 and 2008)

Figure 9.2: LBS revenue forecast, € million (Europe 2007-2012)

Figure 9.3: European wireless service revenue forecast, € million (2007-2012)

Figure 9.4: Turn-by-turn navigation subscribers, (Europe 2007-2012)

Figure 9.5: Revenues from mapping and navigation services, (Europe 2007-2012)

Figure 9.6: Revenues from search and information services, (Europe 2007-2012)

Figure 9.7: Revenues from community and entertainment services, (Europe 2007-2012)

Figure 9.8: Revenues from tracking services, (Europe 2007-2012)

Figure 9.9: Location-based billing subscribers, Europe (2006-2012)

Figure 9.10: Annual revenues from location-based tariff plans, (Europe 2007-2012)