Mobile Navigation Services

Mobile Navigation Services is the third consecutive report from Berg Insight analysing the latest developments on the mobile turn-by-turn navigation market now covering globally for the first time.

This report in the LBS Research Series provides you with 140 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

• Identify key players on the mobile turn-by-turn navigation market.
• Learn about the latest propositions from leading software developers and service providers.
• Understand the opportunities and challenges for mobile navigation services worldwide.
• Comprehend how navigation software can seamlessly integrate with other LBS to improve the user experience.
• Predict future business opportunities for mobile navigation services.
• Anticipate future drivers for subscriber growth.

Executive summary

1 Mobile navigation solutions

1.1 Portable navigation solutions

1.1.1 Evolution of portable navigation systems

1.1.2 Usability aspects of handset navigation services

1.2 Enabling technologies

1.2.1 Satellite positioning technologies

1.2.2 Navigation software platforms

1.2.3 Digital maps and content

1.2.4 Handset software platforms

1.3 Handset segments and device categories

1.3.1 Handset segments

1.3.2 Handset form factors and categories

1.3.3 GPS handset trends

1.4 Handset-based mapping and navigation service trends

1.4.1 Mobile local search and information services

1.4.2 Mapping and routing services

1.4.3 Turn-by-turn navigation software and services

1.5 Evolution of mobile navigation service distribution channels

1.5.1 Mobile network operators

1.5.2 Handset vendors

1.5.3 Equipment distributors and service providers

1.5.4 Application stores become game changers

2 Map data and content providers

2.1 Digital map data and content suppliers

2.1.1 NAVTEQ

2.1.2 Tele Atlas

2.1.3 AND

2.1.4 Blom

2.2 Travel guide, POI data and weather information providers

2.2.1 CustomWeather

2.2.2 Foreca

2.2.3 Fodor’s

2.2.4 Langenscheidt

2.2.5 Mairdumont

2.2.6 RoadPilot

2.2.7 ViaMichelin

2.2.8 Wcities

2.3 Traffic information providers

2.3.1 AirSage

2.3.2 INRIX

2.3.3 ITIS Holdings

2.3.4 Mediamobile

2.3.5 SmartRoute Systems

2.3.6 TrafficCast

2.3.7 Trafficmaster

3 Navigation software developers

3.1 On-board navigation software developers

3.1.1 ALK Technologies

3.1.2 Intrinsyc Software

3.1.3 NAVIGON

3.1.4 NavNGo

3.1.5 ROUTE 66

3.1.6 Sygic

3.2 Server-based navigation solution developers

3.2.1 3DVU: Handset navigation with real 3D aerial imagery and terrain

3.2.2 Amaze GPS: Ad-funded navigation from LocatioNet Systems

3.2.3 Appello Systems: Continues expansion outside Europe

3.2.4 deCarta: Leading white-label geospatial software developer

3.2.5 Jentro: White-label provider now trialling direct-to-consumer services

3.2.6 Masternaut: Europe’s leading telematics provider

3.2.7 Nav4All: Pioneer of free navigation services for mobile phones

3.2.8 NaviExpert: Leveraging the customer-base for GPS probe traffic data

3.2.9 NAVITIME: Leading Japanese navigation provider expanding overseas

3.2.10 Networks In Motion: Improving traffic info through Traffic Gauge acquisition

3.2.11 Ovi Maps: Hybrid navigation service from Nokia

3.2.12 TeleCommunication Systems: True end-to-end LBS provider

3.2.13 TeleNav: World leading handset navigation service provider

3.2.14 Telmap: Leading navigation service provider in EMEA expanding globally

3.2.15 UbiEst: Expanding from fleet management into tracking and navigation

3.2.16 Wayfinder Systems: Now a core part of Vodafone’s services offerings

4 Mobile operator service offerings

4.1 Navigation services from mobile operators in North America

4.1.1 AT&T Wireless

4.1.2 Bell Mobility

4.1.3 Rogers Wireless

4.1.4 Sprint Nextel

4.1.5 TELUS

4.1.6 Verizon Wireless

4.2 Navigation services from mobile operators in Europe

4.2.1 Orange Group

4.2.2 Telefónica Group

4.2.3 Telekom Austria Group

4.2.4 TeliaSonera Group

4.2.5 T-Mobile

4.2.6 Vodafone Group

4.3 Navigation services from mobile operators in Asia Pacific

4.3.1 Country profile: Australia

4.3.2 Country profile: Japan

4.3.3 Country profile: South Korea

4.3.4 Country profile: Taiwan

4.3.5 SingTel Group

4.3.6 Tata Indicom

4.3.7 Vodafone New Zealand

4.4 Navigation services in other countries

4.4.1 Country profile: Israel

4.4.2 Country profile: South Africa

4.4.3 América Móvil

4.4.4 NII Holdings

4.4.5 Vivo Brazil

5 Branded service offerings

5.1 Directory publishers and search engines

5.1.1 Ask.com

5.1.2 DasÖrtliche

5.1.3 Eniro

5.1.4 European Directories

5.1.5 Google

5.1.6 PagesJaunes

5.1.7 Yell Group

5.2 Mapping and travel portal providers

5.2.1 Falk

5.2.2 MapmyIndia

5.2.3 MapQuest

5.2.4 Rand McNally

5.2.5 ZENRIN

5.3 Automobile clubs

5.3.1 AAA

6 Device vendor offerings

6.1 Handset manufacturers

6.1.1 Handset shipments and market shares

6.1.2 GPS handset shipments

6.1.3 Handset vendor OS strategies

6.1.4 Handset vendor navigation service strategies

6.1.5 Nokia

6.1.6 Samsung Electronics

6.1.7 LG Electronics

6.1.8 Motorola

6.1.9 Sony Ericsson

6.1.10 Research In Motion

6.1.11 HTC

6.1.12 Palm

6.2 PND vendors

6.2.1 PND vendor navigation service strategies

6.2.2 Garmin

6.2.3 MiTAC

6.2.4 NDrive

6.2.5 TomTom

7 Market forecasts and trends

7.1 Mobile navigation market trends

7.1.1 Growing consumer interest in navigation services

7.1.2 GPS-enabled handsets becoming ubiquitous

7.1.3 Mobile location-based services gaining popularity

7.1.4 Evolution of business models and sales channels

7.1.5 Future development of mobile navigation services

7.2 Navigation software and service forecasts

7.2.1 OEM mapping and navigation software market forecast

7.2.2 Active turn-by-turn service users

7.3 Mobile navigation services in Europe

7.3.1 Service provider market shares

7.3.2 Subscriber and revenue forecasts

7.4 Mobile navigation services in North America

7.4.1 Service provider market shares

7.4.2 Subscriber and revenue forecasts

7.5 Mobile navigation services in ROW

7.5.1 Service provider market shares

7.5.2 Subscriber and revenue forecasts

Glossary