Mobile Social Networking: Industry Report

Mobile Social Networking

Product Type: Market Research Report
Published by: Generator Research Limited
Published: June 2007
Product Code: R625-109

Description

Drawing upon in-depth interviews with senior executives at five companies that are involved with mobile social networking at different points along the value chain and in different ways, this report clearly explains how the mobile social networking market is structured, how it works and what the success formula is.

For each of the five profiled companies, the report first describes the service proposition and then explains the company’s market position and strategy.

This enables the mobile social networking sector to be positioned within the wider social media landscape, which is clearly mapped out. The report then analyses the relative roles of the online and mobile platforms, both of which are centrally involved in mobile social networking.

The report then concludes by explaining how to create winning mobile social networking propositions and identifying four new market opportunities that will be interesting to mobile operators, mobile service providers and new entrants.

Table of Contents

EXECUTIVE SUMMARY
MARKET REVIEW
FRENGO: Outline; Social Networking Aspects; Unconventional Approach to Mobile Content Services; Developer Community
MOKO (LOOP MOBILE): Outline; Service: Key Features
MOBESTAR: Market Position; Outline; Service: Key Features
COLLECTIVEX, INC: Market Position; Outline; Service: Key Features
SPARTA SOCIAL NETWORKS: Market Position; Feature Dependency; Example Market Applications
ANALYSIS
DEFINITIONS, STRUCTURE & VALUE CHAIN: What, exactly is Social Networking?; How does Social Networking relate to Social Media?; What does the value chain look like?
CHANNEL MIX: Leveraging Strengths, Avoiding Weaknesses; Another Perspective
OPPORTUNITIES: MOBILE SOCIAL NETWORKING: Platforms; Developer Communities
FIGURES AND TABLES: Figure 1: Relationship Between Mobile Channel, Social Content and Social Services; Figure 2: Social Media Value Chain: Social Networking Impacts on All Parts of the Value Chain and all Digital Channels; Figure 3: Mobile Social Networking in Perspective; Figure 4: Generic Applicability of Social Networking: 3 Main Categories With Examples; Table 1: Frengo (Selected Features): Strength of Social Networking Aspect is Feature-dependant; Table 2: Relative Market Positioning: Frengo and MOKO; Table 3: Similarities Between Two Powerful Applications That are Enabled by Digital Platforms; Table 4: Mobile Channel : Summary of Main Strengths and Weaknesses; Table 5: Online Channel : Summary of Main Strengths and Weaknesses

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